picture
About Me
Courses Taught
Professional Bodies
Research Projects
Publications

About Me

Full Name:
ABDUL RAHMAN BIN ZAHARI, DR.
Email:
[email protected]
Contact Number:
09-4552020 Ext:2061
Department:
Department of Business & Management

Academic Qualifications

  1. PhD, Universiti Malaysia Pahang, 2019
  2. MBA (Marketing), UKM, 2009
  3. BBA (Hons) Marketing, UiTM, 2000
  4. Diploma in Business Studies, UiTM, 1998

Working Experiences

Position Place of Work Start End
HoD BMD-COBA 2021 2023
Head of Programme-Entrepreneurship and Venture Management Uniten-COBA 2019 2021
HoD-Marketing and Entrepreneur Development Uniten-COBA 2015 2017
HoD-Marketing and Entrepreneur Development Uniten-COBA 2013 2015
Head of Unit-Entrepreneur Development Uniten-COBA 2013 2013
Lecturer Kolej Poly Tech MARA Kuantan/Bangi 2000 2010
Graduate Research Assistant UKM 2010 2010
Fine Art Artist/Copy Writer YAZ Enterprise 2000 2000
HoD-Business and Management Uniten-COBA 15 30

Courses Taught

  1. ENDB333 - Entrepreneurship Research
  2. ENDB363 - Applied Entrepreneurship Research
  3. ENDB373 - Issues In Malaysian Entrepreneurship
  4. EVMB234 - Entrepreneurial Finance
  5. EVMB244 - New Venture Management
  6. EVMB324 - Strategic Entrepreneurship
  7. EVMB334 - Entrepreneurship Project
  8. EVMB344 - Issues In Malaysian Entrepreneurship
  9. EVMB373 - Coaching & Consultancy for Entrepreneurship
  10. MARB244 - Sales Management
  11. MARB344 - Marketing Project
  12. MGMB243 - Marketing and Human Resources Management
  13. MGMB313 - Business Ethics
  14. MKGB323 - Multimedia Marketing
  15. MKGB333 - Integrated Marketing Communications
  16. MKGB343 - Marketing Research
  17. MKGB363 - Sales Management
  18. MKLB264 - Marketing Plan
  19. MKLB326 - Services Marketing
  20. MKLB344 - Sales Management
  21. MKLB346 - Sales Management
  22. MKTM613 - Marketing Management
  23. MRPM634 - Research Project
  24. PMSB313 - Marketing Research
  25. PMSB333 - Sales Management
  26. PNGB313 - Business Ethics

Professional Bodies

  1. INSTITUTE OF MARKETING MALAYSIA : Member- 2020
  2. INSTITUTE OF MARKETING MALAYSIA : Member- 2021
  3. Institute of Marketing Malaysia: Normal Member- 2023
  4. International Society of Environmental Relationship and Sustainability (ISERS): Normal Member- 2023
  5. MALAYSIAN SOCIAL SCIENCE ASSOCIATION (PSSM): Normal Member- 2023
  6. PERSATUAN EKONOMI PENGGUNA DAN KELUARGA MALAYSIA (MACFEA): Normal Member- 2023
  7. Qualitative Research Association of Malaysia (QRAM): Normal Member- 2023
  8. World Economics Association: Normal Member- 2023

Research Projects

Publications

  1. Abdul Rahman Bin Zahari, Elinda Binti Esa; Viral Marketing As A Source Of Customer-Based Brand Equity; International Economics & Business Management Conference (Iebmc 2010); ; 23 Nov 2010; Conference Proceeding; None
  2. Elinda Binti Esa, Abdul Rahman Bin Zahari; Csr Disclosure In Malaysian Government-Linked Companies; International Economics & Business Management Conference (Iebmc 2010); ; 23 Nov 2010; Conference Proceeding; None
  3. Abdul Rahman Bin Zahari; Does Family And Viral Marketing Have Any Effect On Brand Equity?; Contemporary Marketing Review; Available online at http://www.businessjournalz.org/cmr,Vol. 1(8) pp. 01 – 13,ISSN: 2047 – 041X; 01 Oct 2011; Journal; None
  4. Abdul Rahman Bin Zahari, Elinda Binti Esa, Inaliah Mohd Ali; Does Entertainment Matter To Mall Loyalty?; 1St International Conference On Accounting, Business And Economics (Icabec2011); ISBN 978-976-536670-3, Conducted by Universiti Malaysia Terengganu (UMT).; 01 Nov 2011; Conference Proceeding; None
  5. Basheer Abass Mahmood Al Allak, Abdul Rahman Bin Zahari, Elinda Binti Esa; Shopper-Based Mall Equity Among Generation Y: The Case Of East Coast Mall (Ecm),; 1St International Conference On Accounting, Business And Economics, Terengganu, Malaysia ; 1-2 November 2011; 01 Nov 2011; Conference Proceeding; None
  6. Abdul Rahman Bin Zahari, Basheer Abass Mahmood Al Allak, Elinda Binti Esa; Shopper-Based Mall Equity Among Generation Y: The Case Of East Coast Mall (Ecm); 1St International Conference On Accounting, Business And Economics (Icabec2011); ISBN 978-976-536670-3; 01 Nov 2011; Conference Proceeding; None
  7. Abdul Rahman Bin Zahari, Elinda Binti Esa, Inaliah Mohd Ali; How Corporate Social Responsibility (Csr) Contributes To Customer - Based Brand Equity Among Malaysian Mobile Telcos’.; Asian Forum On Business Education Conference (Afbe) 2012; ISBN 1905-8055; 09 Jul 2012; Conference Proceeding; None
  8. Elinda Binti Esa, Abdul Rahman Bin Zahari, Inaliah Mohd Ali; Corporate Social Responsibility Disclosure In Malaysia: A Study Of The Financial Sector; Asian Forum On Business Education Conference (Afbe); ISBN 1905-8055; 09 Jul 2012; Conference Proceeding; None
  9. Khairul Nizam Bin Surbaini, Abdul Rahman Bin Zahari, Elinda Binti Esa; Shopping Behavior And Determinant Factors Of Mall Patronage Among Gen Y.; The Asian Forum On Business Education Conference (Afbe)2012; 1905-8055; 09 Jul 2012; Conference Proceeding; None
  10. Abdul Rahman Bin Zahari, Adnan Bin Abd. Hamid, Hamiza Bte Jamaludin, Othman Bin Chin; Inclination Factors Of Entrepreneurship Education Program: An Experience Of Higher Learning Institution; Asian Forum Business Education 2012; ISSN; 10 Jul 2012; Conference Proceeding; None
  11. Abdul Rahman Bin Zahari, Elinda Binti Esa, Inaliah Mohd Ali; Generating Brand Equity Through Corporate SocialResponsibility (Csr): Malaysian Banking Institutions VsMalaysian Mobile Telcos’; 2Ndinternational Conference On Accounting, Business And Economics (Icabec2012); ISBN 978-9-67052-400; 10 Nov 2012; Conference Proceeding; None
  12. Abdul Rahman Bin Zahari, Elinda Binti Esa; Shopper-Based Mall Equity: Comparative Analysis OfMetropolitan And Non-Metropolitan Area In Malaysia; 2Ndinternational Conference On Accounting, Business And Economics (Icabec2012); ISBN 978-9-67052-400 10-11th November 2012, MS Garden Hotel, Kuantan Pahang, Malaysia; 10 Nov 2012; Conference Proceeding; None
  13. Inaliah Mohd Ali, Elinda Binti Esa, Abdul Rahman Bin Zahari; Longitudinal Study Of Corporate Social Responsibility Disclosure And Firm Value: A Case Of Government Linked Companies; International Conference On Accounting, Business And Economics (Icabec2012); ISBN 978-9-67052-400; 10 Nov 2012; Conference Proceeding; None
  14. Abdul Rahman Bin Zahari, Elinda Binti Esa; Viral Marketing As Antecedent Of Customer Based Brand Equity; Terengganu International Management And Business Journal; TiMBEJ, ISSN 2232-0741Vol 2 Issue 1; pp 44-55, 2012; 12 Nov 2012; Journal; None
  15. Elinda Binti Esa, Abdul Rahman Bin Zahari; Corporate Social Responsibility Disclosure In Malaysian Government Linked Companies; Terengganu International Finance And Economics Journal; TiFej ISSN 2232-0539, Volume 2, Issue no. 2 pp83-93; 09 Dec 2012; Journal; None
  16. Abdul Rahman Bin Zahari, Elinda Binti Esa; Shopper Based Mall Equity: A Comparative Of Metropolitan And Non-Metropolitan Area In Malaysia; Terengganu International Management And Business Journal; TiMBEJ, ISSN 2232-0741Vol 2 Issue 2; pp47-60, 2012; 27 Dec 2012; Journal; None
  17. Abdul Rahman Bin Zahari, Elinda Binti Esa; Gastronomy Brand Equity And Travel Intentions To Malaysia; National Symposium & Exhibition On Business & Accounting (Nseba) 2013.; This conference has been held at Uniten Muadzam Shah; 19 Jun 2013; Conference Proceeding; None
  18. Abdul Rahman Bin Zahari, Elinda Binti Esa; How Small Traders Perceived Rural Transformation Centre (Rtc): A Case Of Rtc Kelantan; National Symposium & Exhibition On Business & Accounting (Nseba) 2013.; This conference has been held at Uniten Muadzam Shah; 19 Jun 2013; Conference Proceeding; None
  19. Abdul Rahman Bin Zahari, Mohd Zulkeflee B. Abd Razak, Zaifudin Bin Zainol, FADZLIN BINTI MD YUNUS; Report On Tnb Portal And Careline (Facebook); Uniten-Inspa-Coba; Type :Technical Reports,Source Name :Report on TNB Portal and Careline (Facebook), Volume :1, Issue No :1, Article ID :0, Page Start :1, Page End : 20, ISSN :0, Publisher :UNITEN; 14 Sep 2013; Other; None
  20. Abdul Rahman Bin Zahari, Elinda Binti Esa; Examining Drivers Of Young Adult Consumers' Online Purchase Intention In Social Media Sites; 6Th International Economics And Business Management Conference (Iebmc); ISBN:978-967-5770-41-8; 03 Oct 2013; Conference Proceeding; None
  21. Abdul Rahman Bin Zahari, Elinda Binti Esa; Does Corporate Citizenship Helps To Form Customer-Based Brand Equity Among Malaysian Banking Institutions; 6Th International Economics And Business Management Conference (Iebmc); ISBN: 978-967-5770-41-8; 03 Oct 2013; Conference Proceeding; None
  22. Elinda Binti Esa, Abdul Rahman Bin Zahari; Csr Disclosure On Corporate Websites Of Malaysia & Singapore Glcs; Iebmc 2013; ISBN:9789675770418; 04 Oct 2013; Conference Proceeding; None
  23. Abdul Rahman Bin Zahari, Elinda Binti Esa; Economic Transformation Programme (Etp) Initiatives On Malaysian Small And Medium Enterprises (Smes) ; 2Nd Asean Consortium Department Of Economics Conference (Acdec 2013); ISBN 9789670524382, this conference was held at Permai Hotel Kuala Terengganu from 6 to 7 Nov. 2013.; 06 Nov 2013; Conference Proceeding; None
  24. Abdul Rahman Bin Zahari, Elinda Binti Esa; Factors That Drives Young Adult Consumers’ Online Purchase Intention In Social Media Sites; Terengganu International Management And Business Journal; Vol. 3 (2), pp. 34-46.e-ISSN 2232-0741; 01 Jan 2014; Journal; None
  25. Abdul Rahman Bin Zahari, Elinda Binti Esa; Mall Habits Among Generation Y: A Comparative Study On Metropolitan And Non-Metropolitan Areas In Malaysia; National Symposium And Exhibition On Business And Accounting 2014 (Nseba 2014); ISBN 978-983-42982-6-5; 19 Mar 2014; Conference Proceeding; None
  26. Abdul Rahman Bin Zahari, Elinda Binti Esa; Electronic Word Of Mouth (E-Wom) Generates Brand Equity; National Symposium & Exhibition On Business & Accounting (Nseba 2014)-Poster Presentation; PB4 ISBN 978-983-42982-6-5; 19 Mar 2014; Other; None
  27. Elinda Binti Esa, Abdul Rahman Bin Zahari; Ownership Structure And Directors' Compensation Disclosure In Malaysia; Corporate Governance And Corporate Social Responsibility: Emerging Markets Focus; World Scientific Co. Pte. Ltd.ISBN 978-9814520379; 10 Nov 2014; Book Chapter; SCOPUS
  28. Abdul Rahman Bin Zahari, Mohd Amran Bin Jaafar; Report On Customer Perception On New Tariff; Inspa-Uniten-Coba; Type :Technical Reports,Source Name :Report on Customer Perception on New Tariff, Volume :1, Issue No :1, Article ID :0, Page Start :1, Page End : 35, ISSN :0, Publisher :UNITEN ; 18 Dec 2014; Other; None
  29. Othman Bin Chin, Abdul Rahman Bin Zahari, Hamiza Bte Jamaludin, Adnan Bin Abd. Hamid; Inclination Factors Of Entrepreneurship Education Program: An Experience Of Higher Learning Institution; International Journal Of Entrepreneurship And Small & Medium Enterprises; Vol 1, Bil 1; 23 Dec 2014; Journal; ISI
  30. Abdul Rahman Bin Zahari, Elinda Binti Esa; Gen Y’S Environmental Concern, Belief, And Knowledge Of Green Power Electricity; National Symposium & Exhibition On Business & Accounting 2015 (Nseba Iv); ISBN 978-967-42982-7-2; 02 Apr 2015; Conference Proceeding; None
  31. Elinda Binti Esa, Abdul Rahman Bin Zahari, Inaliah Mohd Ali, Nik Amalena Najebah Binti Nik Azman; The Relationship Between Personal Traits And Accounting Students Perception On Ethics And Love Of Money: Case Of Malaysian Government-Linked University ; National Symposium & Exhibition On Business & Accounting 2015 (Nsebaiv); ISBN 978-967-42982-7-2; 02 Apr 2015; Conference Proceeding; None
  32. Abdul Rahman Bin Zahari, Elinda Binti Esa; Factors Influencing International Tourists For Culinary Travel Intentions.; Terengganu International Management And Business Journal ; e-ISSN 2232-0741; 01 Jun 2015; Journal; None
  33. Elinda Binti Esa, Abdul Rahman Bin Zahari; The Relationship Between Personal Traits And Accounting Students Perception On Ethics And Love Of Money: Case Of Malaysian Government Linked University; Journal Of Asian Business Strategy; Online ISSN: 2225-4226 Print ISSN: 2309-8295 ( Open Access )Impact FactorGIF: 0.427H-index: 3 (Google scholar) IC value: 5.09 (2011); 01 Aug 2015; Journal; None
  34. Abdul Rahman Bin Zahari; A Survey On The Effectiveness Of Tnb Public Relation Campaigns; Technical Report; Source Name :-, Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End : -, ISSN :-; 01 Sep 2015; Other; None
  35. Abdul Rahman Bin Zahari, BAKHTIAR BIN ALRAZI, Elinda Binti Esa, Siti Sarah Bt Wan Latif, ZURINA BINTI ISMAIL, Zuliawati Binti Mohamed Saad, Mohd Nashraf B. Mohd Nasruddin; Report On The Effectiveness Of Tnb Public Relation Campaign 2015; Uniten-Inspa-Coba; Type :Technical Reports,Source Name :Report on the Effectiveness of TNB Public Relation Campaign 2015, Volume :1, Issue No :1, Article ID :0, Page Start :1, Page End : 53, ISSN :0, Publisher :UNITEN; 13 Oct 2015; Other; None
  36. Abdul Rahman Bin Zahari, Elinda Binti Esa; Does Mall Entertainment Matters To Mall Loyalty?; Seminar Kebangsaan Macfea Ke-19 "Consumer And Finance"; Conference date: 19-20 November 2015Location: Palm Garden, Putrajaya; 19 Nov 2015; Conference Proceeding; None
  37. Salina Daud, zulkifli abdullah, Norhayati Mat Husin, BAKHTIAR BIN ALRAZI, Abdul Rahman Bin Zahari, Nurul Nadiah Bt. Ahmad, Suzaida Bte. Bakar, Noor Awanis Muslim, ZURINA BINTI ISMAIL, Noraini Bt Ismail; Socio-Economic Implications Of Tnb Decisions On Awarding Suppliers With Local Versus Imported Products; Technical Report On Socio-Economic Implications Of Tnb Decisions On Awarding Suppliers With Local Versus Imported Products; Type :Technical Reports,Source Name :Consultancy Report, Volume :-, Issue No :-, Article ID :-, Page Start :1, Page End : 33, ISSN :-, Publisher :UNITEN; 31 Dec 2015; Other; None
  38. Elinda Binti Esa, Abdul Rahman Bin Zahari; Do Board Educational Background, Occupational Background And Ownership Structure Matter For Directors’ Remuneration Disclosure? Some Malaysian Evidence; Ethical And Social Perspectives Global Business Interaction In Emerging Markets; Publisher : IGI Global; 01 Jan 2016; Book Chapter; SCOPUS
  39. Abdul Rahman Bin Zahari, Elinda Binti Esa; The Drivers To Adopt Renewable Energy Among Residential Users. ; 2Nd International Conference On Advances In Renewable Energy Technology (Icaret 2016); Volume :2, Issue No :0, Article ID :51, Page Start :0, Page End :0, ISSN :0; 23 Feb 2016; Conference Proceeding; SCOPUS
  40. Abdul Rahman Bin Zahari, Elinda Binti Esa; Motivation To Adopt Renewable Energy Among Generation Y; Procedia Economics And Finance ; Article title: Motivation to Adopt Renewable Energy among Generation Y Article reference: FINE12332 Journal title: Procedia Economics and Finance Corresponding author: Abdul Rahman Zahari First author: Abdul Rahman Zahari Final version published online: 4-MAR-2016 Full bibliographic details: Procedia Economics and Finance (2016), pp. 444-453 DOI information: 10.1016/S2212-5671(16)00055-1 - copy from email [Elsevier - Article Status [email protected]]; 04 Mar 2016; Journal; None
  41. Elinda Binti Esa, Abdul Rahman Bin Zahari; Corporate Social Responsibility: Ownership Structures, Board Characteristics & The Mediating Role Of Board Compensation; Procedia Economics & Finance; Volume :35, Issue No :1, Article ID :FINE_12284, Page Start :35, Page End :43, ISSN :Procedia Economics and Finance ISSN: 2212-5671; 18 Apr 2016; Journal; None
  42. Abdul Rahman Bin Zahari, Elinda Binti Esa; Reasons For University Students To Purchase Or Not To Purchase Counterfeit Products; International Symposium & Exhibition On Business And Accounting 2016 (Iseba 2016) ; ,,,,,; 04 May 2016; Conference Proceeding; None
  43. Abdul Rahman Bin Zahari, Elinda Binti Esa; The Drivers To Adopt Renewable Energy Among Residential Users.; Earth And Environmental Science; Volume :32, Issue No :1, Article ID :012041, Page Start :1, Page End :7, ISSN :1755-1315; 01 Oct 2016; Journal; SCOPUS
  44. Elinda Binti Esa, Abdul Rahman Bin Zahari; Board Educational, Board Occupational, Ownership Structure And Directors’ Remuneration Disclosure In Asean Countries: Some Malaysia & Singapore Evidence; 5Th International Conference On Technology Management, Business And Entrepreneurship - The Straits Hotel & Suites, Melaka, 9-10 Nov 2016; Volume :5, Issue No :0, Article ID :144, Page Start :1, Page End :11, ISSN :2289-7224; 01 Nov 2016; Conference Proceeding; None
  45. Abdul Rahman Bin Zahari; Perception Of Barriers In Setting Up Student Spin-Offs; 5Th International Conference On Technology Management, Business And Entrepreneurship. The Straits Hotel And Suites, Melaka, 9-10 Nov 2016; Volume :5, Issue No :0, Article ID :143, Page Start :1, Page End :9, ISSN :2289-7224; 10 Nov 2016; Conference Proceeding; None
  46. Abdul Rahman Bin Zahari, Elinda Binti Esa; Factors That Influence University Students To Purchase Intentions Or Not To Purchase Intentions Of Counterfeit Products; International Journal Of Business Management (Ijbm).; Volume :1, Issue No :2, Article ID :2, Page Start :23, Page End :45, ISSN :0127-9815; 27 Dec 2016; Journal; None
  47. Abdul Rahman Bin Zahari, Elinda Binti Esa; Profiles Of Renewable Energy Adopters: An Empirical Study In Malaysia ; International Symposium & Exhibition On Business And Accounting 2017 (Iseba 2017); Volume :1, Issue No :1, Article ID :MKET006, Page Start :1, Page End :15, ISSN :978-983-42982-9-6; 01 Mar 2017; Conference Proceeding; None
  48. Abdul Rahman Bin Zahari; Predictors Of Student Spin-Off Intentions; International Symposium & Exhibition On Business And Accounting 2017 (Iseba 2017); Volume :1, Issue No :1, Article ID :MKET003, Page Start :1, Page End :15, ISSN :978-983-42982-9-6; 01 Mar 2017; Conference Proceeding; None
  49. Abdul Rahman Bin Zahari; The Effect Of Personality On Student Spin-Off Intentions; International Symposium & Exhibition On Business And Accounting 2017 (Iseba 2017); Volume :1, Issue No :1, Article ID :MKET004, Page Start :1, Page End :8, ISSN :978-983-42982-9-6; 01 Mar 2017; Conference Proceeding; None
  50. Abdul Rahman Bin Zahari, Elinda Binti Esa; Green Consumerism: Buyers’ Segmentation And Profiles; International Symposium & Exhibition On Business And Accounting 2017 (Iseba 2017); Volume :1, Issue No :1, Article ID :MKET005, Page Start :1, Page End :10, ISSN :978-983-42982-9-6; 01 Mar 2017; Conference Proceeding; None
  51. Elinda Binti Esa, Abdul Rahman Bin Zahari; Do Board Educational Background, Occupational Background And Ownership Structure Matter For Directors’ Remuneration Disclosure? : Some Malaysian Evidence; Ethical And Social Perspectives On Global Business Interaction In Emerging Markets; Publisher : IGI Global, ISBN : 13: 9781466698642, No of Pages :150-164; 01 Mar 2017; Book Chapter; SCOPUS
  52. Elinda Binti Esa, Abdul Rahman Bin Zahari; Disclosure On Corporate Websites: Corporate Social Responsibility In Malaysia & Singapore Government Linked Companies; Journal Of Technology Management And Business ; Volume :04, Issue No :no 1, Article ID :penerbit.uthm.edu.my/ojs/index.php/jtmb/article/view/1498, Page Start :87, Page End :95, ISSN :2289-7224; 14 Jun 2017; Journal; None
  53. Abdul Rahman Bin Zahari, Elinda Binti Esa, Dasilah Binti Nawang; The Awareness And Practice Of Energy Saving Tips Among Residential Sector In Malaysia; 8Th International Economics And Business Management Conference ; Source Name :0, Volume :0, Issue No :0, Article ID :0, Page Start :0, Page End : 0, ISSN :0; 28 Nov 2017; Other; None
  54. Abdul Rahman Bin Zahari, Elinda Binti Esa, Fadzilah Bte Embong; University Enrolment Intentions From Students' Viewpoint; 8Th International Economics & Business Management Conference 2017 ; Source Name :0, Volume :0, Issue No :0, Article ID :0, Page Start :0, Page End : 0, ISSN :23571330; 28 Nov 2017; Other; None
  55. Abdul Rahman Bin Zahari; Reliability And Validity Of The Measurement Instrument For The Student Spin-Off Process Development In Higher Education Institutes ; 8Th International Economics & Business Management Conference (Iebmc2017); Source Name :0, Volume :0, Issue No :0, Article ID :0, Page Start :0, Page End : 0, ISSN :23571330; 28 Nov 2017; Other; None
  56. Abdul Rahman Bin Zahari, Elinda Binti Esa, Khairul Nizam Bin Surbaini; 8Th International Economics And Business Management Conference Iebmc 2017; 8Th International Economics And Business Management Conference Iebmc 2017; Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End :-, ISSN :-; 28 Nov 2017; Conference Proceeding; None
  57. Abdul Rahman Bin Zahari, Elinda Binti Esa, Khairul Nizam Bin Surbaini; How Religiosity Affects An Intention To Quit Smoking Among Young Adults; 8Th International Economics And Business Management Conference-Iebmc2017; ; 28 Nov 2017; Conference Proceeding; None
  58. Elinda Binti Esa, Abdul Rahman Bin Zahari; Corporate Social Responsibility Awards & Performance: Some Malaysian Evidence ; 8Th International Economics And Business Management Conference-Iebmc 2017 ; ; 29 Nov 2017; Conference Proceeding; None
  59. Elinda Binti Esa, Abdul Rahman Bin Zahari; Board Educational, Board Occupational, Ownership Structure And Directors’ Remuneration Disclosure In Asean Countries: Some Malaysia And Singapore Evidence; Advanced Science Letters; Volume :24, Issue No :5, Article ID : https://doi.org/10.1166/asl.2018.11327, Page Start :3111, Page End :3115, ISSN :1936-6612; 08 May 2018; Journal; None
  60. Abdul Rahman Bin Zahari; Perception Of Barriers In Setting Up Student Spin-Offs; Advanced Science Letters; Volume :24, Issue No :5, Article ID :https://doi.org/10.1166/asl.2018.11326, Page Start :3106, Page End :3110, ISSN :1936-6612; 08 May 2018; Journal; None
  61. Abdul Rahman Bin Zahari; Student Spin-Off Intentions In Malaysian Higher Educational Institutions: Founders’ Characteristics And University Roles; Journal Of Entrepreneurship Education; Volume :21, Issue No :3, Article ID :https://www.abacademies.org/journals/journal-of-entrepreneurship-education-inpress.html, Page Start :1, Page End :15, ISSN :1528-2651; 16 May 2018; Journal; SCOPUS
  62. Abdul Rahman Bin Zahari, Elinda Binti Esa; Green Consumerism: An Empirical Study Of Malaysian Government-Linked University. ; Asian Social Science And Humanities Research Journal; Volume :1, Issue No :1, Article ID :-, Page Start :1, Page End :14, ISSN :978-967-15028-2-2; 28 Jun 2018; Journal; None
  63. Elinda Binti Esa, Abdul Rahman Bin Zahari; Directors’ Remuneration: A Matter Of Transparency ; Academy For Global Business Advancement (Agba); ; 03 Jul 2018; Conference Proceeding; None
  64. Elinda Binti Esa, Abdul Rahman Bin Zahari; Corporate Social Responsibility Awards & Performance: Some Malaysian Evidence; The European Proceedings OfSocial & Behavioural Sciences; Volume :XLIV, Issue No :5, Article ID :https://dx.doi.org/10.15405/epsbs.2018.07.02.5, Page Start :38, Page End :45, ISSN :2375-1330; 31 Jul 2018; Journal; ISI
  65. Abdul Rahman Bin Zahari; Assessing A Measurement Instrument For Studying Student Spin-Off Process Development; The European Proceedings OfSocial & Behavioural Sciences; Volume :XLIV, Issue No :87, Article ID :https://dx.doi.org/10.15405/epsbs.2018.07.02.87, Page Start :830, Page End :840, ISSN :2357-1330; 31 Jul 2018; Journal; ISI
  66. Abdul Rahman Bin Zahari, Elinda Binti Esa, Dasilah Binti Nawang; The Awareness And Practice Of Energy Saving Tips Among Malaysian Residential Sector; The European Proceedings OfSocial & Behavioural Sciences; Volume :XLIV, Issue No :88, Article ID :https://dx.doi.org/10.15405/epsbs.2018.07.02.88, Page Start :841, Page End :849, ISSN :2357-1330; 31 Jul 2018; Journal; ISI
  67. Abdul Rahman Bin Zahari, Elinda Binti Esa, Fadzilah Bte Embong; University Enrolment Intentions From Students’ Viewpoint; The European Proceedings OfSocial & Behavioural Sciences; Volume :XLIV, Issue No :91, Article ID :https://dx.doi.org/10.15405/epsbs.2018.07.02.91, Page Start :867, Page End :876, ISSN :2357-1330; 31 Jul 2018; Journal; ISI
  68. Abdul Rahman Bin Zahari, Elinda Binti Esa, Khairul Nizam Bin Surbaini; How Religiosity Affects An Intention To Quit Smoking Among Young Adults; The European Proceedings OfSocial & Behavioural Sciences; Volume :XLIV, Issue No :93, Article ID :https://dx.doi.org/10.15405/epsbs.2018.07.02.93, Page Start :883, Page End :892, ISSN :2357-1330; 31 Jul 2018; Journal; ISI
  69. Elinda Binti Esa, Abdul Rahman Bin Zahari, Dasilah Binti Nawang; Corporate Sustainability Reporting, Ownership Structure And Brand Equity; International Symposium & Exhibition On Business And Accounting 2018 (Iseba 2018); Volume :0, Issue No :0, Article ID :0, Page Start :0, Page End :0, ISSN :0; 28 Aug 2018; Conference Proceeding; ERA
  70. Abdul Rahman Bin Zahari; The Effects Of Founders’ Characteristics On Student Spin-Offs Intention: A Gender Analysis; International Symposium & Exhibition On Business And Accounting 2018 (Iseba 2018); ; 29 Aug 2018; Conference Proceeding; ERA
  71. Abdul Rahman Bin Zahari, Elinda Binti Esa; Analysis Of Barriers On Student Spin-Offs Intention; International Symposium & Exhibition On Business And Accounting 2018 (Iseba 2018); ; 29 Aug 2018; Conference Proceeding; ERA
  72. Abdul Rahman Bin Zahari; The Enablers Of Student Spin-Offs Intention: A Study In Malaysian Higher Educational Institutions; International Symposium & Exhibition On Business And Accounting 2018 (Iseba 2018); ; 29 Aug 2018; Conference Proceeding; ERA
  73. Abdul Rahman Bin Zahari, Elinda Binti Esa; Drivers And Inhibitors Adopting Renewable Energy: An Empirical Study In Malaysia; International Journal Of Energy Sector Management; Volume :12, Issue No :4, Article ID :https://doi.org/10.1108/IJESM-02-2017-0004, Page Start :581, Page End :600, ISSN :1750-6220; 12 Nov 2018; Journal; SCOPUS
  74. Elinda Binti Esa, Abdul Rahman Bin Zahari, Dasilah Binti Nawang; Corporate Sustainability Reporting, OwnershipStructure And Brand Equity; Global Business And Management Research: An International Journal; Volume :10, Issue No :3, Article ID :-, Page Start :120, Page End :129, ISSN :1947-5567; 10 Dec 2018; Journal; ERA
  75. Abdul Rahman Bin Zahari; The Effects Of Founders’ Characteristics On StudentSpin-Offs Intention: A Gender Analysis; Global Business And Management Research: An International Journal; Volume :10, Issue No :3, Article ID :-, Page Start :971, Page End :984, ISSN :1947-5567; 10 Dec 2018; Journal; ERA
  76. Abdul Rahman Bin Zahari, Elinda Binti Esa; Analysis Of Barriers On Student Spin-Offs Intention; Global Business And Management Research: An International Journal; Volume :10, Issue No :3, Article ID :-, Page Start :985, Page End :995, ISSN :1947-5667; 10 Dec 2018; Journal; ERA
  77. Abdul Rahman Bin Zahari; The Enablers Of Student Spin-Offs Intention: A StudyIn Malaysian Higher Educational Institutions; Global Business And Management Research: An International Journal; Volume :10, Issue No :3, Article ID :-, Page Start :996, Page End :1009, ISSN :1947-5667; 10 Dec 2018; Journal; ERA
  78. Salina Daud, Elinda Binti Esa, Nor Hashimah Johari, Azwan Bin Abdul Rashid, Abdul Rahman Bin Zahari, Khairul Nizam Bin Surbaini, Zuraini Bte Abdullah Zawawi, Nor Edi Azhar Bte. Mohamad, zulkifli abdullah, faizah mohd khalid, Nurazariah Abidin, Azrinawati Bte Mohd Remali @ Abdul Jalil, Nuratul Anis Binti Ahmad Shapiki, Cik Nur Hidayah binti Sampol; Modul Kursus Asas Memulakan Perniagaan Brightpreneur@Pelitawanis Tnb, 2019; Kursus Asas Memulakan Perniagaan Brightpreneur@Pelitawanis Tnb, 23-25 Ogos 2019; Type :Ad Hoc Modules,Source Name :Modul Kursus Asas Memulakan Perniagaan Brightpreneur@Pelitawanis TNB, 2019, Volume :1, Issue No :1, Article ID :0, Page Start :1, Page End : 65, ISSN :0, Publisher :0; 23 Aug 2019; Other; None
  79. Abdul Rahman Bin Zahari, Elinda Binti Esa, Zuraini Bte Abdullah Zawawi; University Students’ Reactions To Ecologically Responsible Packaging ; 9Th International Economics And Business Management Conference (Iebmc2019); ; 02 Nov 2019; Conference Proceeding; ISI
  80. Abdul Rahman Bin Zahari, Elinda Binti Esa, Azmer Ezwan Bin Abdullah; Intentions To Adopt Green Packaging Among Young Consumers: A Gender Analysis ; 9Th International Economics And Business Management Conference (Iebmc2019); ; 02 Nov 2019; Conference Proceeding; ISI
  81. Elinda Binti Esa, Abdul Rahman Bin Zahari, R. Jegatheesan A/l V. Rajadurai; Corporate Social Responsibility And Brand Equity: Insight Into Malaysian Top 100 Brand Companies; 9Th International Economics And Business Management Conference (Iebmc2019); ; 02 Nov 2019; Conference Proceeding; ISI
  82. Abdul Rahman Bin Zahari, Elinda Binti Esa, Khairul Nizam Bin Surbaini; The Effects Of Relationship Marketing And Handling Student Complaints Resulting In Student Satisfaction And Loyalty ; 9Th International Economics And Business Management Conference (Iebmc2019); ; 02 Nov 2019; Conference Proceeding; ISI
  83. Abdul Rahman Bin Zahari, Elinda Binti Esa; The Effect Of Personality Traits On The Performance Of Student Enterprises; 9Th International Economics And Business Management Conference (Iebmc2019); Volume :1, Issue No :1, Article ID :1, Page Start :1, Page End :1, ISSN :2357-1330; 02 Nov 2019; Conference Proceeding; ISI
  84. Abdul Rahman Bin Zahari, Elinda Binti Esa, R. Jegatheesan A/l V. Rajadurai; Corporate Social Responsibility Practices And Brand Equity: An Examination Of Malaysia’S Top 100 Brands; 1St International Symposium On Mena Economies & Markets; ; 04 Dec 2019; Conference Proceeding; None
  85. Abdul Rahman Bin Zahari, Elinda Binti Esa, R. Jegatheesan A/l V. Rajadurai; The Effect Of Corporate Social Responsibility Practices On Brand Equity: An Examination Of Malaysia’S Top 100 Brands; The Journal Of Asian Finance, Economics And Business (Jafeb); Volume :7, Issue No :2, Article ID :https://doi.org/10.13106/jafeb.2020.vol7.no2.271, Page Start :271, Page End :280, ISSN :2288-4645; 25 Feb 2020; Journal; SCOPUS
  86. Abdul Rahman Bin Zahari, Hamiza Bte Jamaludin, Shafazawana Bte Mohamed Tharikh, Mohd Nur Ruzainy Bin Alwi, Zuraini Bte Abdullah Zawawi, WAN NURUL HUDA BT MOHD YUSOFF; Wbl Guide: Bba (H) In Human Resource Management; Uniten/Coba/Bmd; Type :Guidelines,Source Name :WBL Guide: BBA (H) in Human Resource Management, Volume :1, Issue No :0, Article ID :0, Page Start :1, Page End : 78, ISSN :0, Publisher :UNITEN; 08 May 2020; Other; None
  87. Abdul Rahman Bin Zahari, Hamiza Bte Jamaludin, Zuraini Bte Abdullah Zawawi, Mohd Nur Ruzainy Bin Alwi, WAN NURUL HUDA BT MOHD YUSOFF; Wbl Guide: Bba (H) In Marketing; Uniten/Coba/Bmd; Type :Guidelines,Source Name :WBL Guide: BBA (H) in Marketing, Volume :1, Issue No :0, Article ID :0, Page Start :1, Page End : 82, ISSN :0, Publisher :UNITEN; 08 May 2020; Other; None
  88. Abdul Rahman Bin Zahari, Shafazawana Bte Mohamed Tharikh, Zuliawati Binti Mohamed Saad; Standard Operating Procedure For Mobility Pathway Programme; This Standard Operating Procedure (Sop) Describes The Program Mobility Pathway For Students Taking The Degree Bachelor Of Business Administration (Hons.) In Human Resource Management From The College Of Business Management & Accounting (Coba), Uniten. This Sop Offers A Guide On The Process Flow For Students In Completing Their Bachelor’S Degree.; Type :Guidelines,Source Name :Standard Operating Procedure for Mobility Pathway Programme, Volume :n/a, Issue No :n/a, Article ID :n/a, Page Start :n/a, Page End : n/a, ISSN :n/a, Publisher :n/a; 29 Sep 2020; Other; None
  89. Abdul Rahman Bin Zahari, Elinda Binti Esa; A Longitudinal Study Of Corporate Social Responsibility Activities And Brand Equity In Malaysia ; Global Business And Management Research: An International Journal; Volume :12, Issue No :4, Article ID :-, Page Start :-, Page End :-, ISSN :ISSN1947-5667 (online); 18 Nov 2020; Journal; ERA
  90. Elinda Binti Esa, Abdul Rahman Bin Zahari, R. Jegatheesan A/l V. Rajadurai; Corporate Social Responsibility And Brand Equity: Insight Into Malaysian Top 100 Brand Companies; European Proceedings Of Social And Behavioral Sciences (Epsbs); Volume :100, Issue No :33, Article ID :10.15405/epsbs.2020.12.05.6, Page Start :48, Page End :56, ISSN :e-ISSN:2357-1330; 01 Dec 2020; Conference Proceeding; ISI
  91. Abdul Rahman Bin Zahari; The Effects Of Suitability And Acceptability Of Lean Principles In The Flow Of Waste Management On Construction Project Performance; International Journal Of Construction Management; Volume :-, Issue No :-, Article ID :https://doi.org/10.1080/15623599.2020.1853006, Page Start :1, Page End :12, ISSN :1562-3599/2331-2327; 08 Dec 2020; Journal; SCOPUS
  92. Zeittey Karmilla Bte Kaman, Abdul Rahman Bin Zahari, Azlina Bte. Abdullah; Examining Smart Meter Users’ Experience On Continuance Intention In Adopting Smart Meter In Malaysia – Result From A Pilot Study; 6Th Asia International Conference 2020; ; 20 Dec 2020; Conference Proceeding; None
  93. Elinda Binti Esa, Abdul Rahman Bin Zahari, R. Jegatheesan A/l V. Rajadurai; Corporate Social Responsibility And Brand Equity: Insight Into Malaysian Top 100 Brand Companies; European Proceedings Of Social And Behavior Sciences Epsbs; Volume :100, Issue No :-, Article ID :10.15405/epsbs.2020.12.05.6, Page Start :48, Page End :56, ISSN :2357-1330; 30 Dec 2020; Journal; ISI
  94. Abdul Rahman Bin Zahari, Elinda Binti Esa, Khairul Nizam Bin Surbaini; Effect Of Marketing And Handling Student Complaints On Student Satisfaction And Loyalty; European Proceedings Of Social And Behavioural Sciences Epsbs; ; 30 Dec 2020; Conference Proceeding; Indexing In Progress
  95. Abdul Rahman Bin Zahari, Elinda Binti Esa, Khairul Nizam Bin Surbaini; Effect Of Marketing And Handling StudentComplaints Onstudent Satisfaction And Loyalty ; European Proceedings OfSocial And Behavioural Sciences; Volume :100, Issue No :-, Article ID :10.15405/epsbs.2020.12.05.73, Page Start :670, Page End :680, ISSN :2357-1330; 30 Dec 2020; Journal; ISI
  96. Abdul Rahman Bin Zahari, Elinda Binti Esa, Zuraini Bte Abdullah Zawawi; University Students’ Reactions To EcologicallyResponsible Packaging; European Proceedings OfSocial And Behavioural Sciences; Volume :100, Issue No :-, Article ID :DOI: 10.15405/epsbs.2020.12.05.35, Page Start :331, Page End :340, ISSN :e-ISSN: 2357-1330; 30 Dec 2020; Journal; ISI
  97. Abdul Rahman Bin Zahari, Elinda Binti Esa; The Effect Of Personality Traits On ThePerformance Of Student Enterprises; European Proceedings OfSocial And Behavioural Sciences; Volume :100, Issue No :-, Article ID :DOI: 10.15405/epsbs.2020.12.05.34, Page Start :319, Page End :330, ISSN :e-ISSN: 2357-1330; 30 Dec 2020; Journal; ISI
  98. R. Jegatheesan A/l V. Rajadurai, Abdul Rahman Bin Zahari, Elinda Binti Esa, Vathana Bathmanathan; Investigating Green Marketing Orientation Practices Among Green Small And Medium Enterprises; Journal Of Asian Finance, Economics And Business; Volume :8, Issue No :1, Article ID :doi:10.13106/jafeb.2021.vol8.no1.407, Page Start :407, Page End :417, ISSN :2288-4637; 01 Mar 2021; Journal; ISI
  99. Abdul Rahman Bin Zahari, Hamiza Bte Jamaludin, Zuraini Bte Abdullah Zawawi, WAN NURUL HUDA BT MOHD YUSOFF; Wbl Guide: Bba (H) In Marketing:2Nd Edition; Uniten/Coba/Bmd; Type :Guidelines,Source Name :WBL Guide: BBA (H) in Marketing, Volume :2, Issue No :0, Article ID :0, Page Start :1, Page End : 107, ISSN :0, Publisher :UNITEN; 08 May 2021; Other; None
  100. Abdul Rahman Bin Zahari, Hamiza Bte Jamaludin, Shafazawana Bte Mohamed Tharikh, Zuraini Bte Abdullah Zawawi, WAN NURUL HUDA BT MOHD YUSOFF; Wbl Guide: Bba (H) In Human Resource Management:2Nd Edition; Uniten/Coba/Bmd; Type :Guidelines,Source Name :WBL Guide: BBA (H) in Human Resource Management, Volume :2, Issue No :0, Article ID :0, Page Start :1, Page End : 110, ISSN :0, Publisher :UNITEN; 08 May 2021; Other; None
  101. Abdul Rahman Bin Zahari; Analyzing The Critical FactorsF Or Humanitarian Response O N Flood Related Disaster; International Journal Of Industrial Management (Ijim); Volume :10, Issue No :1, Article ID :https://doi.org/10.15282/ijim.10.1.2021.6057, Page Start :99, Page End :112, ISSN :2289-9286; 17 May 2021; Journal; MyCITE
  102. R. Jegatheesan A/l V. Rajadurai, Abdul Rahman Bin Zahari, Elinda Binti Esa, Vathana Bathmanathan; Investigating Green Marketing Orientation Practices Among Green SmallAnd Medium Enterprises; Journal Of Asian Finance, Economics And Business; Volume :8, Issue No :1, Article ID :doi:10.13106/jafeb.2021.vol8.no1.407, Page Start :407, Page End :417, ISSN :2288-4637; 23 Jun 2021; Journal; SCOPUS
  103. Abdul Rahman Bin Zahari, Elinda Binti Esa; Top 10 Most Valuable Brands In Asean Countries And Coronavirus Impact ; Global Business And Management Research: An International Journal; Volume :13, Issue No :4s, Article ID :0, Page Start :81, Page End :92, ISSN :1947-5667; 13 Oct 2021; Journal; ERA
  104. Abdul Rahman Bin Zahari, Elinda Binti Esa; Logo Design Characteristics Of The Top 50 Most Valuable Asean Brands: An Empirical Study Of Pre And Post Coronavirus Impact; Global Business And Management Research: An International Journal; Volume :13, Issue No :4s, Article ID :0, Page Start :93, Page End :104, ISSN :1947-5667; 13 Oct 2021; Journal; ERA
  105. Azlina Bte. Abdullah, Nurul Wahilah Bte. Hj. Abdul Latif, Abdul Rahman Bin Zahari, Zeittey Karmilla Bte Kaman, ZURINA BINTI ISMAIL; Leveraging Smart Meter To Improve Customer Satisfaction And Tnb's Operation; Uniten-Urnd-Cogs-Coba; Type :Technical Reports,Source Name :Leveraging smart meter to improve customer satisfaction and TNB's operation, Volume :1, Issue No :0, Article ID :0, Page Start :1, Page End : 132, ISSN :0, Publisher :UNITEN; 16 Nov 2021; Other; None
  106. AZLINA BINTI ABDULLAH, Nurul Wahilah Bte. Hj. Abdul Latif, Abdul Rahman Bin Zahari, Zeittey Karmilla Bte Kaman, ZURINA BINTI ISMAIL; Leveraging Smart Meter To Improve Customer Satisfaction And Tnb's Operation; Uniten-Cogs-Coba-Urnd; Type :Technical Reports,Source Name :Leveraging Smart Meter to improve customer satisfaction and TNB's operation, Volume :1, Issue No :0, Article ID :0, Page Start :1, Page End : 132, ISSN :0, Publisher :UNITEN; 16 Nov 2021; Other; None
  107. Azlina Bte. Abdullah, Nurul Wahilah Bte. Hj. Abdul Latif, Abdul Rahman Bin Zahari, Zeittey Karmilla Bte Kaman, ZURINA BINTI ISMAIL; Investigating The Contributing Factors Of Continuance Use Of Smart Meter In Melaka; 7Th International Visual Informatics Conference 2021; Volume :NA, Issue No :NA, Article ID :https://doi.org/10.1007/978-3-030-90235-3, Page Start :655, Page End :664, ISSN :978-3-030-90234-6; 23 Nov 2021; Conference Proceeding; SCOPUS
  108. Azlina Bte. Abdullah, Nurul Wahilah Bte. Hj. Abdul Latif, Abdul Rahman Bin Zahari, Zeittey Karmilla Bte Kaman, ZURINA BINTI ISMAIL; Highlighting The Contributing Factors Of Smart Meter (Sm) Adoption In Klang Valley; 7Th International Visual Informatics Conference 2021; Volume :NA, Issue No :NA, Article ID :https://doi.org/10.1007/978-3-030-90235-3, Page Start :665, Page End :675, ISSN :978-3-030-90235-3; 23 Nov 2021; Conference Proceeding; SCOPUS
  109. Abdul Rahman Bin Zahari, Elinda Binti Esa; Assessing The Coronavirus Impact On The Asean Countries’ Top 10 Most Valuable Brands; Journal Of Asian Finance, Economics And Business ; Volume :9, Issue No :4, Article ID :doi:10.13106/jafeb.2022.vol9.no5.0251, Page Start :251, Page End :260, ISSN :2288-4645; 25 Apr 2022; Journal; ISI
  110. Abdul Rahman Bin Zahari; Packaging Waste Generation By Households: A Mixed Method Study; International Journal Of Environmental Studies; Volume :-, Issue No :-, Article ID :https://doi.org/10.1080/00207233.2022.2073090, Page Start :-, Page End :-, ISSN : 0020-7233; 06 May 2022; Journal; SCOPUS
  111. R. Jegatheesan A/l V. Rajadurai, fatini hanim mohamed taufek, Prashalini Naidu, Shafazawana Bte Mohamed Tharikh, Nor Izzati Bte Nor Redzuan, Abdul Rahman Bin Zahari; Assessment Of Student Learning Area 2 Code Of Practice For Programme Accreditation; Bba (Hons) In Hr – Odl; Type :Profesional Output,Source Name :AREA 2: ASSESSMENT OF STUDENT LEARNING , Volume :-, Issue No :-, Article ID :-, Page Start :1, Page End : 15, ISSN :-, Publisher :-; 12 May 2022; Other; None
  112. R. Jegatheesan A/l V. Rajadurai, fatini hanim mohamed taufek, Prashalini Naidu, Shafazawana Bte Mohamed Tharikh, Nor Izzati Bte Nor Redzuan, Abdul Rahman Bin Zahari; Student Selection And Support Services Area 3 Code Of Practice For Programme Accreditation; Bba (Hons) In Hr – Odl; Type :Profesional Output,Source Name :AREA 3: STUDENT SELECTION AND SUPPORT SERVICES, Volume : -, Issue No :-, Article ID :-, Page Start :1, Page End : 33, ISSN :-, Publisher :-; 12 May 2022; Other; None
  113. R. Jegatheesan A/l V. Rajadurai, fatini hanim mohamed taufek, Prashalini Naidu, Shafazawana Bte Mohamed Tharikh, Nor Izzati Bte Nor Redzuan, Abdul Rahman Bin Zahari; Academic Staff Area 4 Code Of Practice For Programme Accreditation; Bba (Hons) In Hr – Odl; Type :Profesional Output,Source Name :AREA 4: ACADEMIC STAFF, Volume :-, Issue No :-, Article ID :-, Page Start :1, Page End : 33, ISSN :-, Publisher :-; 12 May 2022; Other; None
  114. R. Jegatheesan A/l V. Rajadurai, fatini hanim mohamed taufek, Prashalini Naidu, Shafazawana Bte Mohamed Tharikh, Nor Izzati Bte Nor Redzuan, Abdul Rahman Bin Zahari; Educational Resources Area 5 Code Of Practice For Programme Accreditation; Bba (Hons) In Hr – Odl; Type :Profesional Output,Source Name :AREA 5: EDUCATIONAL RESOURCES, Volume :-, Issue No :-, Article ID :-, Page Start :1, Page End : 30, ISSN :-, Publisher :-; 12 May 2022; Other; None
  115. R. Jegatheesan A/l V. Rajadurai, fatini hanim mohamed taufek, Prashalini Naidu, Shafazawana Bte Mohamed Tharikh, Nor Izzati Bte Nor Redzuan, Abdul Rahman Bin Zahari; Programme Management Area 6 Code Of Practice For Programme Accreditation; Bba (Hons) In Hr – Odl; Type :Profesional Output,Source Name :AREA 6: PROGRAMME MANAGEMENT, Volume :-, Issue No :-, Article ID :-, Page Start :1, Page End : 22, ISSN :-, Publisher :-; 12 May 2022; Other; None
  116. R. Jegatheesan A/l V. Rajadurai, fatini hanim mohamed taufek, Prashalini Naidu, Shafazawana Bte Mohamed Tharikh, Nor Izzati Bte Nor Redzuan, Abdul Rahman Bin Zahari; Programme Monitoring, Review And Continual Quality Improvement Area 7 Code Of Practice For Programme Accreditation; Bba (Hons) In Hr – Odl; Type :Profesional Output,Source Name :AREA 7: PROGRAMME MONITORING, REVIEW AND CONTINUAL QUALITY IMPROVEMENT, Volume :-, Issue No :-, Article ID :-, Page Start :1, Page End : 20, ISSN :-, Publisher :-; 12 May 2022; Other; None
  117. R. Jegatheesan A/l V. Rajadurai, fatini hanim mohamed taufek, Prashalini Naidu, Shafazawana Bte Mohamed Tharikh, Nor Izzati Bte Nor Redzuan, Abdul Rahman Bin Zahari; Code Of Practice For Programme Accreditation (Coppa); Bba (Hons) In Hr – Odl; Type :Profesional Output,Source Name :Area 1: Programme Development And Delivery , Volume :-, Issue No :-, Article ID :-, Page Start :1, Page End : 46, ISSN :-, Publisher :-; 12 May 2022; Other; None
  118. Abdul Rahman Bin Zahari; The Effect Of Deceptive Brand Image On Consumer Purchase Intention: Empirical Evidence From Iraqi Market; The Journal Of Asian Finance, Economics And Business; Volume :9, Issue No :6, Article ID :https://doi.org/10.13106/jafeb.2022.vol9.no6.0207, Page Start :207, Page End :217, ISSN :2288-4645; 30 Jun 2022; Journal; SCOPUS
  119. Abdul Rahman Bin Zahari, Masdiah Bt. Abdul Hamid, Sharina Bt. Mohd Salleh, WAN FARHAH SHAFIY BT WAN KAMALLUARIFIN; Uniten Substitute Blended Learning Guideline; Nil; Type :Guidelines,Source Name :UNITEN Substitute Blended Learning Guideline, Volume :2.1, Issue No :N/A, Article ID :N/A, Page Start :7, Page End : 10, ISSN :N/A, Publisher :TLC; 12 Aug 2022; Other; None
  120. Abdul Rahman Bin Zahari, Elinda Binti Esa; Covid-19 Impacts And Brand Equity: A Study Of The Top 100 Global Western And Eastern Countries’ Brands ; Iseba2022; Volume :1, Issue No :1, Article ID :1, Page Start :1, Page End :1, ISSN :EpEE; 28 Sep 2022; Conference Proceeding; Indexing In Progress
  121. Nor Hazlin Bte Nor Asshidin, Elinda Binti Esa, Khairul Nizam Bin Surbaini, Abdul Rahman Bin Zahari, Azmer Ezwan Bin Abdullah; The Effect Of Online Touchpoints On Utility Customers’ Experience ; International Symposium & Exhibition On Business And Accounting 2022; Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End :-, ISSN :-; 28 Sep 2022; Conference Proceeding; Indexing In Progress
  122. Abdul Rahman Bin Zahari, Elinda Binti Esa; Kesan Tret Personaliti Terhadap Prestasi Syarikat Terbitan Pelajar Di Institut Pengajian Tinggi Awam Malaysia; Penerapan Teori Pengurusan Konteks Penyelidikan Malaysia; Level: National,Chapter Title : Kesan Tret Personaliti Terhadap Prestasi Syarikat Terbitan Pelajar di Institut Pengajian Tinggi Awam Malaysia, Book Title : Penerapan Teori Pengurusan Kontext Penyelidikan Malaysia, Book Editor :Puteri Fadzline Muhamad Tamyez & Rusyda Helma Mohd, Publisher :UMP, Year Publish :2022, ISBN :978-967-2831-54-9, No of Pages :28; 05 Dec 2022; Research Book Chapter; None
  123. Abdul Rahman Bin Zahari, Elinda Binti Esa, Khairul Nizam Bin Surbaini, Nor Hazlin Bte Nor Asshidin, Azmer Ezwan Bin Abdullah; Online Touchpoints And Customer Effort: A Comparative Study Of Government And Local Authorities, Businesses, And Domestic Customers; Nurture; Volume :17, Issue No :3, Article ID :10.55951/nurture.v17i3.317, Page Start :281, Page End :292, ISSN :1994-1633; 18 Jun 2023; Journal; SCOPUS
  124. Abdul Rahman Bin Zahari, Elinda Binti Esa, Nor Hazlin Bte Nor Asshidin, Khairul Nizam Bin Surbaini, Azmer Ezwan Bin Abdullah; The Study Of Customers’ Expectations And Real Experiences Using The Self-Service Kiosk; International Journal Of Professional Business Review; Volume :8, Issue No :8, Article ID :https://doi.org/10.26668/businessreview/2023.v8i8.2295, Page Start :1, Page End :21, ISSN :2525-3654; 08 Aug 2023; Journal; SCOPUS
  125. Abdul Rahman Bin Zahari; Measuring The Effect Of Consumer Protection Laws On Consumer Purchase Intention With Consumer’S Attitude Toward Deception As A Mediator; International Journal Of Membrane Science And Technology; Volume :10, Issue No :3, Article ID :https://doi.org/10.15379/ijmst.v10i3.1703, Page Start :1293, Page End :1303, ISSN :2410-1869; 19 Aug 2023; Journal; SCOPUS
  126. Abdul Rahman Bin Zahari, Elinda Binti Esa, Nor Hazlin Bte Nor Asshidin, Khairul Nizam Bin Surbaini, Azmer Ezwan Bin Abdullah; Mobile Touchpoint And Customer Effort:A Case Of A Leading Energy Firm In Malaysia; Environment-Behaviour Proceedings Journal; ; 19 Sep 2023; Conference Proceeding; ISI
  127. Abdul Rahman Bin Zahari, Elinda Binti Esa, Nor Hazlin Bte Nor Asshidin, Khairul Nizam Bin Surbaini, Azmer Ezwan Bin Abdullah; A Bibliometric Analysis Of Omnichannel And Customer Satisfaction; Environment-Behaviour Proceedings Journal; ; 19 Sep 2023; Conference Proceeding; ISI
  128. Abdul Rahman Bin Zahari; Combating Greenwashing Is The First Step Towards A Green Future; Asianews Today; Type :Articles,Source Name :Combating greenwashing is the first step towards a green future , Volume :-, Issue No :-, Article ID :https://asianewstoday.com/combating-greenwashing-is-the-first-step-towards-a-green-future/, Page Start :-, Page End : -, ISSN :-, Publisher :Asianews Today; 10 Dec 2023; Other; None
  129. Abdul Rahman Bin Zahari; Going Green? Combat Greenwashing First! ; Business Today; Type :Articles,Source Name :Going green? Combat greenwashing first! , Volume :-, Issue No :-, Article ID :https://www.businesstoday.com.my/2023/12/10/combating-greenwashing-is-the-first-step-towards-a-green-future/, Page Start :-, Page End : -, ISSN :-, Publisher :Business Today; 10 Dec 2023; Other; None
  130. Abdul Rahman Bin Zahari; Look Out For Greenwashing; The Star; Type :News Paper,Source Name :Look out for greenwashing, Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End : -, ISSN :-, Publisher :The Star; 11 Dec 2023; Other; None
  131. Abdul Rahman Bin Zahari; Beware Of 'Greenwashing'; The Sun; Type :News Paper,Source Name :Beware of 'greenwashing', Volume :-, Issue No :-, Article ID :https://ipaper.thesun.my/epaper/viewer.aspx?publication=The%20Sun%20Daily, Page Start :-, Page End : -, ISSN :-, Publisher :The Sun; 12 Dec 2023; Other; None
  132. Abdul Rahman Bin Zahari, R. Jegatheesan A/l V. Rajadurai, Elinda Binti Esa, Amar Hisham Bin Jaaffar, Vathana Bathmanathan; Bibliometric Study On Spiritual Intelligence: Analysis Of Co-Authorship, Co-Occurrence, Citations, AndCo-Citation; International Journal Of Religion; Volume :5, Issue No :1, Article ID :-, Page Start :-, Page End :-, ISSN :2633-352X; 15 Dec 2023; Journal; SCOPUS
  133. Abdul Rahman Bin Zahari; Https://Kritik.Com.My/Combating-Greenwashing-Is-The-First-Step-Towards-A-Green-Future/; Kritikal News; Type :Digital or Media Print,Source Name :Combating greenwashing is the first step towards a green future , Volume :-, Issue No :-, Article ID :https://kritik.com.my/combating-greenwashing-is-the-first-step-towards-a-green-future/, Page Start :-, Page End : -, ISSN :-, Publisher :Kritikal News; 15 Dec 2023; Other; None
  134. Abdul Rahman Bin Zahari; Five Ways To Fight Greenwashing; The Malay Tribune; Type :Digital or Media Print,Source Name :Five ways to fight greenwashing, Volume :-, Issue No :-, Article ID :https://themalaytribune.com/five-ways-to-fight-greenwashing/, Page Start :-, Page End : -, ISSN :-, Publisher :The Malay Tribune; 17 Dec 2023; Other; None
  135. Abdul Rahman Bin Zahari; Five Ways To Fight Greenwashing; Nst; Type :News Paper,Source Name :Five ways to fight greenwashing, Volume :-, Issue No :-, Article ID :https://www.nst.com.my/opinion/letters/2023/12/991609/five-ways-fight-greenwashing, Page Start :-, Page End : -, ISSN :-, Publisher :NST; 18 Dec 2023; Other; None
  136. Abdul Rahman Bin Zahari; The Hidden Costs Of Greenwashing On Brand Equity; Business Today; Type :Digital or Media Print,Source Name :The hidden costs of greenwashing on brand equity, Volume :-, Issue No :-, Article ID :https://www.businesstoday.com.my/2023/12/19/the-hidden-costs-of-greenwashing-on-brand-equity/, Page Start :-, Page End : -, ISSN :-, Publisher :Business Today; 19 Dec 2023; Other; None
  137. Abdul Rahman Bin Zahari; Greenwashing Impacts Your Brand Equity; Apa Khabar Tv; Type :Digital or Media Print,Source Name :Greenwashing impacts your brand equity, Volume :-, Issue No :-, Article ID :https://apakhabartv.com/2023/12/20/greenwashing-impacts-your-brand-equity/, Page Start :-, Page End : -, ISSN :-, Publisher :Apa Khabar Tv; 20 Dec 2023; Other; None
  138. Abdul Rahman Bin Zahari; The Hidden Costs Of Greenwashing On Brand Equity; Asianews Today; Type :Digital or Media Print,Source Name :The hidden costs of greenwashing on brand equity, Volume :-, Issue No :-, Article ID :https://asianewstoday.com/the-hidden-costs-of-greenwashing-on-brand-equity/, Page Start :-, Page End : -, ISSN :-, Publisher :Asianews Today; 21 Dec 2023; Other; None
  139. Elinda Binti Esa, Abdul Rahman Bin Zahari; Do Companies Gain A Reputational Advantage Due To Sustainability Reporting? Some Malaysian Evidence; Economics And Sociology; Volume :x, Issue No :x, Article ID :x, Page Start :x, Page End :x, ISSN :2071-789X; 30 Dec 2023; Journal; Indexing In Progress
  140. Elinda Binti Esa, Abdul Rahman Bin Zahari; Balancing Green And Gold: The Link Between Sustainability Reporting And Corporate Reputation In Malaysia ; European Journal Of Sustainable Development; Volume :13, Issue No :1, Article ID :x, Page Start :x, Page End :x, ISSN :2239-5938/2239-6101; 31 Dec 2023; Journal; ISI
  141. Amar Hisham Bin Jaaffar, Mohd Nur Ruzainy Bin Alwi, Abdul Rahman Bin Zahari; The Effect Of Innovative Mindset And Behaviour On Innovation Performance And Competitive Advantage: A Case Of Halal Smes Owner-Managers From Malaysian Energy-Intensive Industry; Journal Of Innovation And Entrepreneurship; Volume :13, Issue No :1, Article ID :https://doi.org/10.1186/s13731-023-00359-z, Page Start :1, Page End :19, ISSN :2192-5372; 01 Jan 2024; Journal; SCOPUS
  142. Abdul Rahman Bin Zahari, Elinda Binti Esa; Are You Alright Brand Equity?Analysis Of The Top 100Global Brands DuringCovid-19 Outbreaks; Journal Of ContemporaryMarketing Science; Volume :7, Issue No :1, Article ID :10.1108/JCMARS-06-2023-0017, Page Start :38, Page End :55, ISSN :2516-7480; 01 Mar 2024; Journal; None
  143. Abdul Rahman Bin Zahari; Hati-Hati Beli Barangan Mesra Alam, Elak Muslihat 'Greenwashing'; Sinar Harian; Type :Digital or Media Print,Source Name :Hati-hati beli barangan mesra alam, elak muslihat 'greenwashing', Volume :-, Issue No :-, Article ID :https://www.sinarharian.com.my/article/654406/berita/nasional/hati-hati-beli-barangan-mesra-alam-elak-muslihat-greenwashing, Page Start :-, Page End : -, ISSN :-, Publisher :Sinar Harian; 01 Mar 2024; Other; None
  144. Abdul Rahman Bin Zahari; Tough For Malaysians To Detect Greenwashing, Say Experts; The Star; Type :Digital or Media Print,Source Name :Tough for Malaysians to detect greenwashing, say experts, Volume :-, Issue No :-, Article ID :https://www.thestar.com.my/news/nation/2024/03/14/tough-for-malaysians-to-detect-greenwashing-say-experts, Page Start :-, Page End : -, ISSN :-, Publisher :The Star; 14 Mar 2024; Other; None
  145. Abdul Rahman Bin Zahari; Https://Www.Thestar.Com.My/News/Nation/2024/03/14/Tough-For-Malaysians-To-Detect-Greenwashing-Say-Experts; Berita Kini; Type :Digital or Media Print,Source Name :https://www.thestar.com.my/news/nation/2024/03/14/tough-for-malaysians-to-detect-greenwashing-say-experts, Volume :-, Issue No :-, Article ID :https://beritakini.biz/tough-for-malaysians-to-detect-greenwashing-say-experts/, Page Start :-, Page End : -, ISSN :-, Publisher :Berita Kini; 14 Mar 2024; Other; None
  146. Abdul Rahman Bin Zahari; Hati-Hati Beli Barangan Mesra Alam, Elak Muslihat 'Greenwashing'; Berita Razzi; Type :Digital or Media Print,Source Name :Hati-hati beli barangan mesra alam, elak muslihat 'greenwashing', Volume :-, Issue No :-, Article ID :https://berita.razzi.my/2024/03/sinarh-hati-hati-beli-barangan-mesra.html, Page Start :-, Page End : -, ISSN :-, Publisher :Berita Razzi; 14 Mar 2024; Other; None
  147. Abdul Rahman Bin Zahari; Berhati-Hati Beli Barangan Mesra Alam, Elak Muslihat 'Greenwashing'; Astro Awani; Type :Digital or Media Print,Source Name :Berhati-hati beli barangan mesra alam, elak muslihat 'greenwashing', Volume :-, Issue No :-, Article ID :https://www.astroawani.com/berita-malaysia/berhatihati-beli-barangan-mesra-alam-elak-muslihat-greenwashing-462265, Page Start :-, Page End : -, ISSN :-, Publisher :Astro Awani; 14 Mar 2024; Other; None
  148. Abdul Rahman Bin Zahari; Berhati-Hati Beli Barangan Mesra Alam, Elak Muslihat ‘Greenwashing’; Kwik News; Type :Digital or Media Print,Source Name :Berhati-hati beli barangan mesra alam, elak muslihat ‘greenwashing’, Volume :-, Issue No :-, Article ID :https://www.kwiknews.com.my/2024/03/14/berhati-hati-beli-barangan-mesra-alam-elak-muslihat-greenwashing/, Page Start :-, Page End : -, ISSN :-, Publisher :KWIK News; 14 Mar 2024; Other; None
  149. Abdul Rahman Bin Zahari; Elak Muslihat Greenwashing; Harian Metro; Type :Digital or Media Print,Source Name :Elak muslihat greenwashing, Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End : -, ISSN :-, Publisher :Harian Metro; 15 Mar 2024; Other; None
  150. Abdul Rahman Bin Zahari; Berhati-Hati Beli Barangan Mesra Alam, Elak Muslihat 'Greenwashing'; Utusan Borneo Sarawak; Type :Digital or Media Print,Source Name :Berhati-hati beli barangan mesra alam, elak muslihat 'greenwashing', Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End : -, ISSN :-, Publisher :Utusan Borneo Sarawak; 15 Mar 2024; Other; None
  151. Abdul Rahman Bin Zahari; Challenging For Malaysian To Detect Greenwashing; New Sarawak Tribune; Type :Digital or Media Print,Source Name :Challenging for malaysian to detect greenwashing, Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End : -, ISSN :-, Publisher :New Sarawak Tribune; 15 Mar 2024; Other; None
  152. Abdul Rahman Bin Zahari; Challenging For Malaysian To Detect Greenwashing-Expert; Msn; Type :Digital or Media Print,Source Name :Challenging for malaysian to detect greenwashing-expert, Volume :-, Issue No :-, Article ID :https://www.msn.com/en-my/news/national/challenging-for-malaysian-to-detect-greenwashing-experts/ar-BB1k1fFH, Page Start :-, Page End : -, ISSN :-, Publisher :Msn; 17 Mar 2024; Other; None
  153. Abdul Rahman Bin Zahari; How To Avoid Becoming Victims Of 'Greenwashing' As Consumers; Bernama; Type :Digital or Media Print,Source Name :How to avoid becoming victims of 'greenwashing' as consumers, Volume :-, Issue No :-, Article ID :https://www.nama.com.my/PRINT_NEWS/2024/03/17/20240317_N60_DEB_SPR_9_BW_6900422024031701010101009_S-WRSY4BN_S3RVFQIVUO.JPG, Page Start :-, Page End : -, ISSN :-, Publisher :Bernama; 17 Mar 2024; Other; None
  154. Abdul Rahman Bin Zahari; Berhati-Hati Beli Barangan Mesra Alam, Elak Muslihat 'Greenwashing'; Tidak Pasti; Type :Digital or Media Print,Source Name :Berhati-hati beli barangan mesra alam, elak muslihat 'greenwashing', Volume :-, Issue No :-, Article ID :https://www.nama.com.my/PRINT_NEWS/2024/03/17/20240317_N60_DEB_HB_7_FC_6900422024031701010201007_BEWESY4BN_S3RVFQYLZF.JPG, Page Start :-, Page End : -, ISSN :-, Publisher :Tidak Pasti; 17 Mar 2024; Other; None
  155. Abdul Rahman Bin Zahari; Challenging For Malaysian To Detect Greenwashing; Borneo Post Sarawak; Type :Digital or Media Print,Source Name :Challenging for malaysian to detect greenwashing, Volume :-, Issue No :-, Article ID :https://www.nama.com.my/PRINT_NEWS/2024/03/18/20240318_N60_BNP_HM_10_FC_6900342024031801010101010_JOX3TY4BN_S3RVFQS6M0.JPG, Page Start :-, Page End : -, ISSN :-, Publisher :Borneo Post Sarawak; 18 Mar 2024; Other; None
  156. Abdul Rahman Bin Zahari; The Art And Science Of A Company Logo; Business Today; Type :Digital or Media Print,Source Name :The art and science of a company logo, Volume :-, Issue No :-, Article ID :https://www.businesstoday.com.my/2024/04/04/the-art-and-science-of-a-company-logo/, Page Start :-, Page End : -, ISSN :-, Publisher :Business Today; 04 Apr 2024; Other; None
  157. Abdul Rahman Bin Zahari; The Art And Science Of A Company Logo; Life News Agency; Type :Digital or Media Print,Source Name :The art and science of a company logo, Volume :-, Issue No :-, Article ID :https://my.lifenewsagency.com/2024/04/04/the-art-and-science-of-a-company-logo/, Page Start :-, Page End : -, ISSN :-, Publisher :Life News Agency; 04 Apr 2024; Other; None
  158. Abdul Rahman Bin Zahari; The Art And Science Of A Company Logo; Asianews Today; Type :Digital or Media Print,Source Name :The art and science of a company logo, Volume :-, Issue No :-, Article ID :https://asianewstoday.com/the-art-and-science-of-a-company-logo/, Page Start :-, Page End : -, ISSN :-, Publisher :Asianews Today; 04 Apr 2024; Other; None
  159. Abdul Rahman Bin Zahari; The Intricacies Of A Good Company Logo; Apa Khabar Tv; Type :Digital or Media Print,Source Name :The intricacies of a good company logo, Volume :-, Issue No :-, Article ID :https://apakhabartv.com/2024/04/14/the-intricacies-of-a-good-company-logo/, Page Start :-, Page End : -, ISSN :-, Publisher :Apa Khabar Tv; 14 Apr 2024; Other; None
  160. Abdul Rahman Bin Zahari; How You Can Detect Greenwashing; Daily Express; Type :Digital or Media Print,Source Name :How you can detect greenwashing, Volume :-, Issue No :-, Article ID :https://www.nama.com.my/PRINT_NEWS/2024/04/21/20240421_N60_DEB_A8386_15_FC_6900422024042101010101015_LGEI_O4BN_S3RVFQGOZ3.JPG, Page Start :-, Page End : -, ISSN :-, Publisher :Daily Express; 21 Apr 2024; Other; None
  161. Abdul Rahman Bin Zahari, Elinda Binti Esa; Do Corporate Social Responsibility Activities Really Matter To Financial-Based Brand Equity? An Empirical Study Of Malaysia’S Top 100 Brands; International Journal Of Business Management (Ijbm); Volume :7, Issue No :1, Article ID :-, Page Start :16, Page End :31, ISSN :0127-9890; 02 Jul 2024; Journal; None
  162. Abdul Rahman Bin Zahari; The Impact Of Entrepreneurial Orientation On The Performance Of Jordanian Manufacturing Small And Medium Enterprises (Smes); Business, Management And Economics Engineering; Volume :22, Issue No :1, Article ID :-, Page Start :66, Page End :83, ISSN :2669-2481; 02 Jul 2024; Journal; SCOPUS
  163. Abdul Rahman Bin Zahari; Do Entrepreneurial And Sustainable Orientations Contribute To Jordanian Manufacturing Small And Medium Enterprises (Smes) Performance?; Business, Management And Economics Engineering; Volume :22, Issue No :1, Article ID :-, Page Start :84, Page End :105, ISSN :2669-2481; 16 Jul 2024; Journal; SCOPUS
  164. Abdul Rahman Bin Zahari; Understanding And Mitigating Carewashing; Life News Agency; Type :Digital or Media Print,Source Name :Understanding and mitigating carewashing, Volume :-, Issue No :-, Article ID :https://my.lifenewsagency.com/2024/07/26/understanding-and-mitigating-carewashing/, Page Start :-, Page End : -, ISSN :-, Publisher :Life News Agency; 26 Jul 2024; Other; None
  165. Abdul Rahman Bin Zahari; Pembersihan, Di Mana Tuntutan Csr Tidak Benar-Benar Ikhtiari; Edisi Viral; Type :Digital or Media Print,Source Name :Pembersihan, Di Mana Tuntutan CSR Tidak Benar-Benar Ikhtiari, Volume :-, Issue No :-, Article ID :https://babab.net/artikel/pembersihan-di-mana-tuntutan-csr-tidak-benar-benar-ikhtiari.html, Page Start :-, Page End : -, ISSN :-, Publisher :Edisi Viral; 26 Jul 2024; Other; None
  166. Abdul Rahman Bin Zahari; Carewashing, Where Csr Claims Are Not Genuine; Business Today; Type :Digital or Media Print,Source Name :Carewashing, Where CSR Claims Are Not Genuine, Volume :-, Issue No :-, Article ID :https://www.businesstoday.com.my/2024/07/27/carewashing-where-csr-claims-are-not-genuine/, Page Start :-, Page End : -, ISSN :-, Publisher :Business Today; 27 Jul 2024; Other; None
  167. Abdul Rahman Bin Zahari; Understanding And Mitigating Carewashing; Bernama; Type :Digital or Media Print,Source Name :Understanding and mitigating carewashing, Volume :-, Issue No :-, Article ID :https://www.nama.com.my/PRINT_NEWS/2024/07/29/20240729_N60_APL_A1694_4_FC_6900452024072901010101004_J1QL_JABN_S3RVFQAEFP.JPG, Page Start :-, Page End : -, ISSN :-, Publisher :Bernama; 29 Jul 2024; Other; None
  168. Abdul Rahman Bin Zahari; Understanding And Mitigating Carewashing; The Sun; Type :Digital or Media Print,Source Name :Understanding and mitigating carewashing, Volume :-, Issue No :-, Article ID :https://thesun.my/opinion-news/understanding-and-mitigating-carewashing-AM12787575, Page Start :-, Page End : -, ISSN :-, Publisher :The Sun; 29 Jul 2024; Other; None
  169. Abdul Rahman Bin Zahari, Mohammad Khudari; Awareness Advertising Influence On Consumers Buying Intention: Exploring Attitude As A Mediating Factor; Journal Of Infrastructure, Policy And Development; Volume :8, Issue No :7, Article ID :https://doi.org/10.24294/jipd.v8i7.4568, Page Start :1, Page End :20, ISSN :2572-7931; 01 Aug 2024; Journal; SCOPUS
  170. Elinda Binti Esa, Abdul Rahman Bin Zahari; Bgg: The Link Between Sustainability Reporting And Corporate Reputation In Malaysia; Ejsd; Volume :13, Issue No :1, Article ID :https://doi.org/10.14207/ejsd.2024.v13n1p12, Page Start :12, Page End :30, ISSN :2239-6101; 07 Aug 2024; Journal; ISI
  171. Abdul Rahman Bin Zahari; Yolo And Fomo: Ways To Navigate Modern-Day Temptations; Twentytwo13; Type :Digital or Media Print,Source Name :YOLO and FOMO: Ways to navigate modern-day temptations, Volume :-, Issue No :-, Article ID :https://twentytwo13.my/yolo-and-fomo-ways-to-navigate-modern-day-temptations/, Page Start :-, Page End : -, ISSN :-, Publisher :TwentyTwo13; 14 Sep 2024; Other; None
  172. Abdul Rahman Bin Zahari; Yolo And Fomo: Ways To Navigate Modern-Day Temptations; Malaysia News; Type :Digital or Media Print,Source Name :YOLO and FOMO: Ways to navigate modern-day temptations, Volume :-, Issue No :-, Article ID :https://malaysia.news.yahoo.com/yolo-fomo-ways-navigate-modern-002239520.html?guccounter=1, Page Start :-, Page End : -, ISSN :-, Publisher :Malaysia News; 14 Sep 2024; Other; None
  173. Abdul Rahman Bin Zahari; Yolo And Fomo: Navigating Modern-Day Temptations; Apa Khabar Tv; Type :Digital or Media Print,Source Name :YOLO and FOMO: Navigating Modern-Day Temptations, Volume :-, Issue No :-, Article ID :https://apakhabartv.com/2024/10/07/yolo-and-fomo/, Page Start :-, Page End : -, ISSN :-, Publisher :Apa Khabar Tv; 07 Oct 2024; Other; None
  174. Abdul Rahman Bin Zahari; The Influence Of The Marketing Mix (7Ps) On Travel Agency Performance Through The Mediating Role Of Tourist Satisfaction In The Sultanate Of Oman: A Conceptual Model And Future Perspectives; Mena Region Entrepreneurship Conference 2024 (Menarec 2024); ; 31 Oct 2024; Conference Proceeding; None
  175. Abdul Rahman Bin Zahari; Tough For Malaysians To Detect Greenwashing, Say Experts; Investor.Com; Type :Digital or Media Print,Source Name :Tough for Malaysians to detect greenwashing, say experts, Volume :-, Issue No :-, Article ID :https://klse1.i3investor.com/blogs/savemalaysia/2024-03-14-story-h-186455607-Tough_for_Malaysians_to_detect_greenwashing_say_experts.jsp, Page Start :-, Page End : -, ISSN :-, Publisher :Investor.com; 04 Nov 2024; Other; None
  176. Abdul Rahman Bin Zahari; Meladeni Fenomena Gaya Hidup Yolo Dan Fomo; Berita Trm; Type :Articles in Magazines,Source Name :Meladeni fenomena gaya hidup YOLO dan FOMO, Volume :-, Issue No :-, Article ID :https://berita.rtm.gov.my/laporan-khas/kolumnis/senarai-berita-kolumnis/senarai-artikel/meladeni-fenomena-gaya-hidup-yolo-dan-fomo, Page Start :-, Page End : -, ISSN :-, Publisher :Berita RTM; 25 Nov 2024; Other; None
  177. Abdul Rahman Bin Zahari; Meladeni Fenomena Yolo Dan Fomo; Life News Agency; Type :Articles in Magazines,Source Name :Meladeni fenomena YOLO dan FOMO, Volume :-, Issue No :-, Article ID :https://berita.lifenewsagency.com/2024/11/25/meladeni-fenomena-yolo-dan-fomo/, Page Start :-, Page End : -, ISSN :-, Publisher :Life News Agency; 25 Nov 2024; Other; None