About Me

Academic Qualifications

1. Doctor of Business Administration (DBA), Universiti Utara Malaysia, 2014
2. MBA, Universiti Utara Malaysia, 2004
3. Bachelor in Business Administration (Hons), Universiti Utara Malaysia, 2000

Working Experiences

Courses Taught

1. ENDB313 - Entrepreneurship
2. ENDB323 - Franchising
3. ENDB363 - Applied Entrepreneurship Research
4. ENDB373 - Issues In Malaysian Entrepreneurship
5. ETPB313 - Entrepreneurship
6. ETPB333 - Franchising
7. EVEB334 - Social Entrepreneurship
8. EVLB244 - Social Entrepreneurship
9. EVLB324 - Social Entrepreneurship
10. EVMB223 - Entrepreneurship
11. EVMB224 - Franchising and Licensing
12. EVMB244 - New Venture Management
13. EVMB334 - Entrepreneurship Project
14. EVMB344 - Issues In Malaysian Entrepreneurship
15. HRSB393 - Applied HR Research
16. HUMB393 - Human Resource Research
17. MARB334 - Issues of Marketing in Malaysia
18. MARB344 - Marketing Project
19. MARB383 - Marketing Project
20. MGMB243 - Marketing and Human Resources Management
21. MGMF033 - Introduction to Business Management
22. MKEB313 - Marketing Channels Management
23. MKEB323 - Business-to-Business Marketing
24. MKEB333 - International Marketing
25. MKGB113 - Principles of Marketing
26. MKGB343 - Marketing Research
27. MKGB373 - Applied Marketing Research
28. MKLB284 - Issues in Marketing
29. MKLB354 - Strategic Marketing
30. MKLB356 - Strategic Marketing
31. MKTM643 - Strategic Marketing
32. PMSB343 - Business-to-Business Marketing
33. PMSB373 - International Marketing

Professional Bodies

1. Institute of Marketing Malaysia: Fellow Member- 2013
2. Malaysian Social Science Association: Normal Member- 2023
3. Member of International Economics Development Rese: Exco- 2014
4. PERSATUAN SAINS SOSIAL MALAYSIA (PSSM): Normal Member- 2023
5. World Economic Association: Normal Member- 2023

Research Projects

1. • Consumer perception and demand on herbal product quality and safety: Preliminary study of Malaysi
2. Assessing perceived food quality: customer’s gender perception of Malaysian Fast Food Product
3. Assessing the relationship between product quality and customer satisfaction: study of Malaysian fas
4. Customer satisfaction towards waiting times in restaurant setting
5. Food waste motivational factors: examine the influence of planned behaviour and the role of big fie personality traits on millenium and Z generation
6. Kajian Goodwill Index Bagi Program Tanggungjawab sosial TNB
7. Kajian Goodwill Index TNB 2015
8. Kajian Goodwill Index TNB 2016
9. Perspective and public acceptance of the maroatorium during MCO
10. Social Return on Investment & ROI bagi Program Tanggungjawab Sosial TNB

Publications

1. Hamiza Bte Jamaludin, Adnan Bin Abd. Hamid; Assessing The Relationship Between Product Quality And Customer Satisfaction: Study Of Malaysian Fast Food Product.; International Economic & Business Conference (Iebmc) 2010; Volume :1, Issue No :1, Article ID :MKG12, Page Start :1, Page End :1, ISSN :1; 23 Nov 2010; Conference Proceeding; None
2. Hamiza Bte Jamaludin, Adnan Bin Abd. Hamid, Khairul Nizam Bin Surbaini; Assessing The Relationship Between Product Quality And Customer Satisfaction: Study Of Malaysian Fast Food Restaurant; International Economic & Business Management Conference (Iebmc) 2010; Volume :1, Issue No :1, Article ID :1, Page Start :1, Page End :1, ISSN :1; 23 Nov 2010; Conference Proceeding; None
3. Abdul Rahman Bin Zahari, Adnan Bin Abd. Hamid, Hamiza Bte Jamaludin, Othman Bin Chin; Inclination Factors Of Entrepreneurship Education Program: An Experience Of Higher Learning Institution; Asian Forum Business Education 2012; ISSN; 10 Jul 2012; Conference Proceeding; None
4. Hamiza Bte Jamaludin, Nor razuana Bte. Amran; Retention Of Front Line Hotel Employee: Do Internal Market Orientation Really Matter?; International Accounting Business Conference 2013; e-ISBN 978-967-0479-08-8; 23 Apr 2013; Conference Proceeding; None
5. Hamiza Bte Jamaludin; Internal Market Orientation As A Strategic Weapon In Employee Retention; Proceedings Of National Symposium And Exhibition On Business And Accounting (Nseba) 2013; ISBN 978-983-42982-5-8; 19 Jun 2013; Conference Proceeding; None
6. Hamiza Bte Jamaludin; Exploring Employee Turnover Intention: The Effect Of Internal Market Orientation In Malaysia Hotel Industry; The International Economic & Business Management Conference (Iebmc) 2013; ISBN:978-967-5770-41-8; 02 Oct 2013; Conference Proceeding; None
7. Hamiza Bte Jamaludin; The Rational Effects Of Internal Market Orientation Towards Employees' Attitudes: A Study Of Malaysian Hotel Industry; 3Rd International Conference On Accounting, Business And Economics; e-ISBN 978-967-0524-62-7; 26 Aug 2014; Conference Proceeding; None
8. Hamiza Bte Jamaludin, Fadzilah Bte Embong; Green Marketing Strategies: A Study Of Customers' Purchase Intention Towards Green Product; 3Rd International Conference On Accounting, Business And Economics; e-ISBN 978-967-0524-62-7; 26 Aug 2014; Conference Proceeding; None
9. Hamiza Bte Jamaludin, Mafuzah Bte. Mohamad, Zuraini Bte Abdullah Zawawi, Khairul Nizam Bin Surbaini, Mohamad Ishak Mohamad Ibrahim, Amanuddin Bin Shamsuddin, Masdiah Bt. Abdul Hamid, Azrinawati Bte Mohd Remali @ Abdul Jalil, BAKHTIAR BIN ALRAZI, Inaliah Mohd Ali, Elinda Binti Esa, Mohd Hisyam Bin Ghazali @ Mohd Zain, Nurul Nadiah Bt. Ahmad, Shafazawana Bte Mohamed Tharikh, Nur Lyana Bte. Baharin, Zulhafiza Bte Zulkifle; Goodwill Index For Tnb's Corporate Social Responsibility Programme; Technical Report; Type :Technical Reports,Source Name :Goodwill Index for TNB's Corporate Social Responsibility Programme, Volume :2014, Issue No :1, Article ID :1, Page Start :1, Page End : 83, ISSN :NA, Publisher :NA; 31 Aug 2014; Other; None
10. Othman Bin Chin, Abdul Rahman Bin Zahari, Hamiza Bte Jamaludin, Adnan Bin Abd. Hamid; Inclination Factors Of Entrepreneurship Education Program: An Experience Of Higher Learning Institution; International Journal Of Entrepreneurship And Small & Medium Enterprises; Vol 1, Bil 1; 23 Dec 2014; Journal; ISI
11. Mafuzah Bte. Mohamad, Hamiza Bte Jamaludin, Zuraini Bte Abdullah Zawawi, Khairul Nizam Bin Surbaini; Assessing Economic Impact Of Indigenous Community: A Preliminary Study; National Symposium & Exhibition On Business & Accounting 2015 (Nseba Iv); ISBN 978-967-42982-7-2; 02 Apr 2015; Conference Proceeding; None
12. Hamiza Bte Jamaludin, Azrinawati Bte Mohd Remali @ Abdul Jalil, Amanuddin Bin Shamsuddin, Nik Fanidautty Nik Ab Majid, Zuraini Bte Abdullah Zawawi, Nor Edi Azhar Bte. Mohamad, Mafuzah Bte. Mohamad, Zulhafiza Bte Zulkifle; Goodwill Index For Tnb's Corporate Social Responsibility Programme 2014/2015; Technical Report_Tnb; Type :Technical Reports,Source Name :Goodwill Index for TNB's Corporate Social Responsibility Programme, Volume :1, Issue No :1, Article ID :1, Page Start :1, Page End : 228, ISSN :NA, Publisher :NA; 31 Aug 2015; Other; None
13. Hamiza Bte Jamaludin; Goodwill Index For Tnb's Corporate Responsibilities Programme; Technical Report; Source Name :-, Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End : -, ISSN :-; 01 Sep 2015; Other; None
14. Zuraini Bte Abdullah Zawawi, Hamiza Bte Jamaludin, Mafuzah Bte. Mohamad; Assessing Possible Internal Determinants Contributing To Recycling Habit Among Uniten Students; International Symposium & Exhibition On Business And Accounting 2016 (Iseba 2016); Volume :,, Issue No :,, Article ID :,, Page Start :1, Page End :6, ISSN :ISBN978-983-42982-8-9; 04 May 2016; Conference Proceeding; None
15. Nik Fanidautty Nik Ab Majid, Mafuzah Bte. Mohamad, Hamiza Bte Jamaludin, Zuraini Bte Abdullah Zawawi; Location Intelligence Alert (Lia); International Symposium & Exhibition On Business And Accounting 2016 (Iseba 2016); Source Name :,, Volume :,, Issue No :,, Article ID :,, Page Start :1, Page End : 1, ISSN :ISBN 978-983-42982-8-9; 04 May 2016; Other; None
16. Nik Fanidautty Nik Ab Majid, Mafuzah Bte. Mohamad, Hamiza Bte Jamaludin, Zuraini Bte Abdullah Zawawi; Busy Parent Bright Children (Bpbc) (Poster); International Symposium & Exhibition On Business And Accounting 2016 (Iseba 2016); Source Name :,, Volume :,, Issue No :,, Article ID :,, Page Start :1, Page End : 1, ISSN :ISBN 978-983-42982-8-9; 04 May 2016; Other; None
17. Hamiza Bte Jamaludin, Azrinawati Bte Mohd Remali @ Abdul Jalil, Nik Fanidautty Nik Ab Majid, Mafuzah Bte. Mohamad, Zulhafiza Bte Zulkifle, Zuraini Bte Abdullah Zawawi; Goodwill Index For Tnb's Corporate Social Responsibility Programme 2015/2016; Technical Report_Tnb; Type :Technical Reports,Source Name :Goodwill Index for TNB's Corporate Social Responsibility Programme, Volume :1, Issue No :1, Article ID :1, Page Start :1, Page End : 306, ISSN :NA, Publisher :NA; 31 Aug 2016; Other; None
18. Mafuzah Bte. Mohamad, Hamiza Bte Jamaludin, Zuraini Bte Abdullah Zawawi, Khairul Nizam Bin Surbaini; Government Initiatives Towards Indigenous Economic Development: Measuring Indigenous Feedbacks And Assessing Economic Benefits Received; 2Nd Asia International Conference 2016; Volume :NIL, Issue No :NIL, Article ID :GDHEC451, Page Start :1, Page End :6, ISSN :NIL; 10 Dec 2016; Conference Proceeding; SCOPUS
19. Nik Fanidautty Nik Ab Majid, Mafuzah Bte. Mohamad, Zuraini Bte Abdullah Zawawi, Hamiza Bte Jamaludin; Measuring Association Of Goodwill Index With Customer Satisfaction, Loyalty And Retention In Malaysian Utility Company; International Symposium & Exhibition On Business And Accounting 2017 (Iseba 2017); Volume :1, Issue No :1, Article ID :MKET 012, Page Start :1, Page End :7, ISSN :ISBN: 978-983-42982-9-6; 01 Mar 2017; Conference Proceeding; None
20. Hamiza Bte Jamaludin, Mafuzah Bte. Mohamad, Nik Fanidautty Nik Ab Majid, Zuraini Bte Abdullah Zawawi, Zulhafiza Bte Zulkifle, Azrinawati Bte Mohd Remali @ Abdul Jalil; Poster: Vsroi – Valuing Social Return On Investment; International Symposium & Exhibition On Business And Accounting 2017 (Iseba 2017); Volume :1, Issue No :1, Article ID :PA 12, Page Start :1, Page End :1, ISSN :ISBN: 978-983-42982-9-6; 01 Mar 2017; Conference Proceeding; None
21. Zuraini Bte Abdullah Zawawi, Mafuzah Bte. Mohamad, Nik Fanidautty Nik Ab Majid, Hamiza Bte Jamaludin; Poster: E-Client Tracking System; International Symposium & Exhibition On Business And Accounting 2017 (Iseba 2017); Volume :1, Issue No :1, Article ID :PB 10, Page Start :1, Page End :1, ISSN :ISBN: 978-983-42982-9-6; 01 Mar 2017; Conference Proceeding; None
22. Nik Fanidautty Nik Ab Majid, Mafuzah Bte. Mohamad, Zuraini Bte Abdullah Zawawi, Hamiza Bte Jamaludin; Poster: Green City E-Database; International Symposium & Exhibition On Business And Accounting 2017 (Iseba 2017); Volume :1, Issue No :1, Article ID :PB 11, Page Start :1, Page End :1, ISSN :ISBN: 978-983-42982-9-6; 01 Mar 2017; Conference Proceeding; None
23. Mafuzah Bte. Mohamad, Nik Fanidautty Nik Ab Majid, Hamiza Bte Jamaludin, Zuraini Bte Abdullah Zawawi; Poster: Ignorantia Juris Non Excusat; International Symposium & Exhibition On Business And Accounting 2017 (Iseba 2017); Volume :1, Issue No :1, Article ID :PB 12, Page Start :1, Page End :1, ISSN :ISBN: 978-983-42982-9-6; 01 Mar 2017; Conference Proceeding; None
24. Nik Fanidautty Nik Ab Majid, Mafuzah Bte. Mohamad, Zuraini Bte Abdullah Zawawi, Hamiza Bte Jamaludin; Measuring Association Of Goodwill Index With Customer Satisfaction, Loyalty And Retention In Malaysian Utility Company; International Journal Of Business Management (Ijbm); Volume :2, Issue No :1, Article ID :-, Page Start :1, Page End :15, ISSN :-; 20 Jun 2017; Journal; None
25. Hamiza Bte Jamaludin, Azrinawati Bte Mohd Remali @ Abdul Jalil, Nik Fanidautty Nik Ab Majid, Zuraini Bte Abdullah Zawawi, Zulhafiza Bte Zulkifle, Mafuzah Bte. Mohamad; Goodwill Index For Tnb's Corporate Social Responsibility Programme 2016/2017; Technical Report_Tnb; Type :Technical Reports,Source Name :Goodwill Index for TNB's Corporate Social Responsibility Programme, Volume :1, Issue No :1, Article ID :1, Page Start :1, Page End : 44, ISSN :NA, Publisher :NA; 31 Aug 2017; Other; None
26. Mafuzah Bte. Mohamad, Hamiza Bte Jamaludin, Zuraini Bte Abdullah Zawawi, Khairul Nizam Bin Surbaini; Government Initiatives Towards Indigenous Economic Development: Measuring Indigenous Feedbacks And Assessing Economic Benefits Received; Advance Science Letter; Volume :23, Issue No :9, Article ID :Volume 23 Issue 9, Page Start :8696, Page End :8700, ISSN :Volume 23 Issue 9 September 2017; 24 Oct 2017; Journal; SCOPUS
27. Mafuzah Bte. Mohamad, Hamiza Bte Jamaludin; Quality Of Work Life And Job Satisfaction Among Teacher Using Pls-Sem Approach ; 8Th International Economics And Business Management Conference Iebmc 2017 ; ; 28 Nov 2017; Conference Proceeding; None
28. Mafuzah Bte. Mohamad, Hamiza Bte Jamaludin; Quality Of Work Life And Job Satisfaction Among Teacher Using Pls-Sem Approach; The European Proceedings Of Social & Behavioural SciencesEpsbs; ; 31 Jul 2018; Conference Proceeding; ISI
29. Mafuzah Bte. Mohamad, Hamiza Bte Jamaludin, Zuraini Bte Abdullah Zawawi; Determinants Influencing Employability Skills: Undergraduate Perception; International Symposium & Exhibition On Business And Accounting 2018 (Iseba 2018); Volume :NA, Issue No :NA, Article ID :NA, Page Start :NA, Page End :NA, ISSN :NA; 29 Aug 2018; Conference Proceeding; None
30. Hamiza Bte Jamaludin; The Relationship Between Service Quality And Parent Satisfaction In Early Childhood Education: A Study Among Malaysian Government Servants At Putra Jaya; International Symposium & Exhibition On Business And Accounting 2018 (Iseba 2018); Volume :NA, Issue No :NA, Article ID :NA, Page Start :NA, Page End :NA, ISSN :NA; 29 Aug 2018; Conference Proceeding; None
31. Hamiza Bte Jamaludin; The Relationship Between Service Quality And Parent Satisfaction In Early Childhood Education: A Study Among Malaysian Government Servants At Putra Jaya; Global Business And Management Research :An International Journal; Volume :10, Issue No :3, Article ID :NA, Page Start :486, Page End :498, ISSN :1947-5667; 01 Dec 2018; Journal; ERA
32. Mafuzah Bte. Mohamad, Hamiza Bte Jamaludin, Zuraini Bte Abdullah Zawawi; Determinants Influencing Employability Skills: Undergraduate Perception; Global Business And Management Research: An International Journal ; Volume :10, Issue No :3 (Special Issue on Business Sustainability in an Era of Digital Disruption), Article ID :NA, Page Start :568, Page End :578, ISSN :1947-5667 (online); 08 Dec 2018; Journal; ERA
33. Hamiza Bte Jamaludin; Modelling The Relationship Between Perceived Service Quality, Customer Satisfaction, And Customer Loyalty In Takaful Industry; The European Proceedings OfSocial & Behavioural Sciences; ; 02 Nov 2019; Conference Proceeding; ERA
34. Abdul Rahman Bin Zahari, Hamiza Bte Jamaludin, Shafazawana Bte Mohamed Tharikh, Mohd Nur Ruzainy Bin Alwi, Zuraini Bte Abdullah Zawawi, WAN NURUL HUDA BT MOHD YUSOFF; Wbl Guide: Bba (H) In Human Resource Management; Uniten/Coba/Bmd; Type :Guidelines,Source Name :WBL Guide: BBA (H) in Human Resource Management, Volume :1, Issue No :0, Article ID :0, Page Start :1, Page End : 78, ISSN :0, Publisher :UNITEN; 08 May 2020; Other; None
35. Abdul Rahman Bin Zahari, Hamiza Bte Jamaludin, Zuraini Bte Abdullah Zawawi, Mohd Nur Ruzainy Bin Alwi, WAN NURUL HUDA BT MOHD YUSOFF; Wbl Guide: Bba (H) In Marketing; Uniten/Coba/Bmd; Type :Guidelines,Source Name :WBL Guide: BBA (H) in Marketing, Volume :1, Issue No :0, Article ID :0, Page Start :1, Page End : 82, ISSN :0, Publisher :UNITEN; 08 May 2020; Other; None
36. Hamiza Bte Jamaludin; Food Waste Motivational Factors: The Theory Of Planned Behavior And The Role Of Big-Five Personality Traits On Malaysians Generation Z; Global Business And Management Research: An International Journal; ; 18 Nov 2020; Conference Proceeding; ERA
37. Hamiza Bte Jamaludin; Perceived Service Quality, Customer Satisfaction,And Customer Loyalty In Takaful Industry; European Proceedings Of Social And Behavioural Sciences (Epsbs); ; 30 Dec 2020; Conference Proceeding; Indexing In Progress
38. Abdul Rahman Bin Zahari, Hamiza Bte Jamaludin, Zuraini Bte Abdullah Zawawi, WAN NURUL HUDA BT MOHD YUSOFF; Wbl Guide: Bba (H) In Marketing:2Nd Edition; Uniten/Coba/Bmd; Type :Guidelines,Source Name :WBL Guide: BBA (H) in Marketing, Volume :2, Issue No :0, Article ID :0, Page Start :1, Page End : 107, ISSN :0, Publisher :UNITEN; 08 May 2021; Other; None
39. Abdul Rahman Bin Zahari, Hamiza Bte Jamaludin, Shafazawana Bte Mohamed Tharikh, Zuraini Bte Abdullah Zawawi, WAN NURUL HUDA BT MOHD YUSOFF; Wbl Guide: Bba (H) In Human Resource Management:2Nd Edition; Uniten/Coba/Bmd; Type :Guidelines,Source Name :WBL Guide: BBA (H) in Human Resource Management, Volume :2, Issue No :0, Article ID :0, Page Start :1, Page End : 110, ISSN :0, Publisher :UNITEN; 08 May 2021; Other; None
40. Hamiza Bte Jamaludin, Mafuzah Bte. Mohamad, Zuraini Bte Abdullah Zawawi, Nik Fanidautty Nik Ab Majid; The First Moratorium In Malaysia: How It Works? An Exploratory Study ; Global Business & Management Research: An International Journal; Volume :13, Issue No :4, Article ID :-, Page Start :-, Page End :-, ISSN :-; 13 Oct 2021; Journal; Indexing In Progress
41. Hamiza Bte Jamaludin; Satisfaction Impact On The Loyalty Attributes Of Buffet Restaurant Customers ; Global Business And Management Research: An International Journal; Volume :13, Issue No :4, Article ID :-, Page Start :-, Page End :-, ISSN :-; 13 Oct 2021; Journal; Indexing In Progress
42. Sharifah Bte. Buniamin, BAKHTIAR BIN ALRAZI, Hamiza Bte Jamaludin, Mahiah Bte. Said, Nurul Nadiah Bt. Ahmad, Rositah Bte Bakar, Zaifudin Bin Zainol, Zuraini Bte Abdullah Zawawi, Megat Muhammad Afif Bin Megat Muainuddin; Factors Influencing Students’ Selection Of Malaysian Higher Educational Institutions:A Case Of Social Science & Business Programmes; The 6Th International Academic Conference (Iac 2023); Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End :-, ISSN :2773 5753; 18 Oct 2023; Conference Proceeding; None