picture
About Me
Courses Taught
Professional Bodies
Research Projects
Publications

About Me

Full Name:
PRASHALINI NAIDU A/P RAVENTHRAN, MRS
Email:
Contact Number:
03-89212020 Ext: 3125
Department:
Department of Business & Management

Academic Qualifications

  1. MBA majoring in International Business, University of East London via WIM, 2011
  2. Bachelors of Social Sciences International Studies, University Malaysia Sarawak, 2006

Working Experiences

Position Place of Work Start End
Lecturer UNITEN 2015 2024
Part time lecturer Binary University 2014 2015
Business Analyst Alleati Consulting 2014 2015
Project Basis Management Consultant Provectus Sdn Bhd 2014 2014
Lecturer College MASA 2012 2013

Courses Taught

  1. EBEB213 - Business Ethics
  2. EVMB133 - E-Business
  3. HRSB343 - Cross-Cultural Management
  4. HRSB344 - Cross-Cultural Management
  5. HRSB393 - Applied HR Research
  6. HUMB344 - International Human Resource Management
  7. HUMB393 - Human Resource Research
  8. IBMB303 - Import & Export Management
  9. IBMB313 - Managing Multinational Corporation
  10. IBMB314 - Managing Multinational Corporation
  11. IBMB344 - Import & Export Management
  12. IBMB363 - International Logistic
  13. IBMB374 - International Business Analysis
  14. IBMB383 - Sea Transportation
  15. IBMB393 - Merger and Acquisition
  16. IBMB394 - Mergers & Acquisitions
  17. MAEB334 - International Marketing
  18. MGMB123 - Business Communication
  19. MGMB213 - Organisational Behaviour
  20. MGMB253 - International Business
  21. MGMB333 - Strategic Management
  22. MGTM643 - Human Resource Management
  23. MKLB234 - International Marketing
  24. MKLB254 - Logistics and Channel Management
  25. MKTM633 - International Business
  26. MMLB112 - Fundamental of Business Communication
  27. MMLB122 - Communication Essentials
  28. MMLB123 - Communication for Business
  29. MMLB213 - Organisational Behaviour
  30. MMLB223 - Business Ethics
  31. MMLB283 - Strategic Management
  32. MMTB333 - Strategic Management
  33. MMTB343 - Strategic Management for Accounting

Professional Bodies

  1. Malaysian Institute of Management: Normal Member- 2022
  2. Persatuan Sains Sosial Malaysia: Normal Member- 2022
  3. Pertubuhan Rumah Perlindungan Wanita/Kanak- kanak (Didera): Exco- 2011

Research Projects

Publications

  1. Prashalini Naidu, Nor Emmy Shuhada Binti Derani; A Comparative Study On Quality Of Education Received ByStudents Of Private Universities Versus Public Universities; Procedia Economics And Finance; Volume :35, Issue No :1, Article ID :doi: 10.1016/S2212-5671(16)00081-2, Page Start :659, Page End :666, ISSN :doi: 10.1016/S2212-5671(16)00081-2; 01 Mar 2016; Journal; None
  2. Juraifa Bte Jais, Prashalini Naidu; Determinants Of Effective Teaching: A Focus Group Study; 2016 Ieee International Conference On Teaching And Learning In Education ; Volume :Nil, Issue No :Nil, Article ID :Nil, Page Start :1, Page End :5, ISSN :Nil; 01 Mar 2016; Conference Proceeding; SCOPUS
  3. Nor Emmy Shuhada Binti Derani, Prashalini Naidu; The Impact Of Utilizing Social Media As A Communication Platform During A Crisis Within The Oil Industry; Procedia Finance & Economics 7Th International Economics & Business Management Conference (Iebmc 2015); doi: 10.1016/S2212-5671(16)00080-0 ; 04 Mar 2016; Journal; None
  4. Prashalini Naidu, Mazlina Mustafa; Academic Stress Among Students: An Explorative Study In Malaysia; Proceedings Of International Symposium Of Economics & Business Management (Iseba 2016); Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End :-, ISSN :978-983-42982-8-91; 04 Apr 2016; Conference Proceeding; None
  5. Prashalini Naidu; Preliminary Study On Student Standpoint: Role Playing As A Useful Teaching Method; International Symposium & Exhibition On Business And Accounting; Volume :Nil, Issue No :Nil, Article ID :Nil, Page Start :1, Page End :6, ISSN :978-983-42982-8-9; 04 May 2016; Conference Proceeding; None
  6. Prashalini Naidu, Nor Emmy Shuhada Binti Derani; Teaching Methods: A Comparative Study In Public And Private Universities In Malaysia; International Symposium & Exhibition On Business And Accounting; Volume :Nil, Issue No :Nil, Article ID :Nil, Page Start :1, Page End :6, ISSN :978-983-42982-8-9; 04 May 2016; Conference Proceeding; None
  7. Nor Emmy Shuhada Binti Derani, Prashalini Naidu; The Creative Usage Of Internet By University Students; International Symposium & Exhibition On Business And Accounting 2015; Volume :Nil, Issue No :Nil, Article ID :Nil, Page Start :1, Page End :6, ISSN :978-983-42982-8-9; 04 May 2016; Conference Proceeding; None
  8. Prashalini Naidu; Leadership Today & Tomorrow: Leading Through Whatsapp?; IlluminationCollege Of Business Management And Accounting; Source Name :Communique, Volume :Nil, Issue No :2nd Issue, Article ID :Nil, Page Start :1, Page End : 1, ISSN :Nil; 01 Jun 2016; Other; None
  9. Prashalini Naidu; Are We A Caring Society? Malaysians Philanthropic Nature; Communique; Source Name :Communique, Volume :Issue 3 October 2016, Issue No :Issue 3, Article ID :Nil, Page Start :7, Page End : 7, ISSN :Nil; 27 Oct 2016; Other; None
  10. Prashalini Naidu; Are We A Caring Society? Malaysians Philanthropic Nature; Communique Illumination Coba; Type :Newsletters,Source Name :Are we a caring society?, Volume :nil, Issue No :3rd issue, Article ID :Oct 2016, Page Start :7, Page End : 7, ISSN :nil, Publisher :Communique Illumination COBA; 31 Oct 2016; Other; None
  11. Zuliawati Binti Mohamed Saad, Shafazawana Bte Mohamed Tharikh, Prashalini Naidu, Nur Lyana Bte. Baharin, Nor Emmy Shuhada Binti Derani, Amar Hisham Bin Jaaffar; The Report On Uniten Customer Satisfaction Index Survey 2017; The Report On Uniten Customer Satisfaction Index Survey 2017; Type :Technical Reports,Source Name :The Report on UNITEN Customer Satisfaction Index Survey 2017, Volume :n/a, Issue No :n/a, Article ID :n/a, Page Start :n/a, Page End : n/a, ISSN :n/a, Publisher :n/a; 10 Jan 2017; Other; None
  12. Prashalini Naidu, FARAH IDAYU BINTI RAZALI; Student Insight: Benefits Of Using The Blended Learning Approach; International Symposium & Exhibition On Business And Accounting 2017 (Iseba 2017); Volume :-, Issue No :-, Article ID :-, Page Start :1, Page End :6, ISSN :978-983-42982-9-6; 01 Mar 2017; Conference Proceeding; None
  13. Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Examining Student Viewpoint On The Role Of Green Campus: A FocusGroup Study In Uniten; International Symposium & Exhibition On Business And Accounting 2017; Volume :nil, Issue No :nil, Article ID :nil, Page Start :1, Page End :6, ISSN :978-983-42982-9-6; 01 Mar 2017; Conference Proceeding; None
  14. Juraifa Bte Jais, Prashalini Naidu; An Insight On Shared Services In Higher Learning Institutions; International Symposium & Exhibition On Business And Accounting 2017; Volume :Nil, Issue No :Nil, Article ID :Nil, Page Start :1, Page End :6, ISSN :978-983-42982-9-6; 01 Mar 2017; Conference Proceeding; None
  15. Zulhafiza Bte Zulkifle, Prashalini Naidu; Proposing A Process Flow Model To Link Private Companies WithGovernment Agencies On Driving Need Based Csr Missions In Malaysia; International Symposium & Exhibition On Business And Accounting 2017; Volume :nil, Issue No :nil, Article ID :nil, Page Start :1, Page End :6, ISSN :978-983-42982-8-9; 01 Mar 2017; Conference Proceeding; None
  16. Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Determining The Relationship Between Soft Skills And The Selection OfEmployees For Available Job Positions: A Study On Malaysian EmployeesAt A Telecommunication Company; International Symposium & Exhibition On Business And Accounting 2017; Volume :nil, Issue No :nil, Article ID :nil, Page Start :1, Page End :6, ISSN :978-983-42982-8-9; 01 Mar 2017; Conference Proceeding; None
  17. Zulhafiza Bte Zulkifle, Prashalini Naidu; I-Csr Web Portal: Bridging The Gap Between The People, The Government & Private Companies On Csr Programs; International Symposium & Exhibition On Business And Accounting 2017; Volume :nil, Issue No :nil, Article ID :nil, Page Start :1, Page End :6, ISSN :978-983-42982-9-6; 01 Mar 2017; Conference Proceeding; None
  18. Prashalini Naidu; I-Csr Web Portal: Bridging The Gap Between The People, The Government & Private Companies On Csr Programs.; 5Th Iseba 2017; Source Name :1, Volume :1, Issue No :1, Article ID :PB20, Page Start :1, Page End : 3, ISSN :978-983-42982-9-6; 01 Mar 2017; Other; None
  19. Prashalini Naidu, Maizatul Akmar Binti Mohd Rasli, Noor Awanis Muslim; Looking Into Blended Learning Readiness Among Students Of Higher Learning Institutions; International Journal Of Applied Management Science; Volume :nil, Issue No :nil, Article ID :nil, Page Start :nil, Page End :nil, ISSN :1755-8921; 30 May 2017; Journal; SCOPUS
  20. Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Proposing A Soft Skills Database On University Students: A New Insight; International Journal Of Economic Perpectives; Volume :Nil, Issue No :Nil, Article ID :Nil, Page Start :Nil, Page End :Nil, ISSN :1307-1637; 11 Aug 2017; Journal; SCOPUS
  21. Prashalini Naidu; Proposing A Process Flow Model To Link Private Companies WithGovernment Agencies On Driving Need Based Csr Missions In Malaysia; 5Th Iseba2017; Volume :1, Issue No :1, Article ID :MGHR011, Page Start :1, Page End :6, ISSN :978-983-42982-8-9; 25 Sep 2017; Journal; None
  22. Prashalini Naidu, FARAH IDAYU BINTI RAZALI; Examining Student Standpoint: Blended Learning As A Beneficial Teaching Approach; Asian Social Science And Humanities Research Journal(Ashrej); Volume :Vol. 01:02 (2018), Page 50-61, July 2018, Issue No :Vol. 01:02 (2018), Page 50-61, July 2018, Article ID :EISSN: 2639-9109, Page Start :50, Page End :61, ISSN :EISSN: 2639-9109; 01 Jul 2018; Journal; None
  23. Juraifa Bte Jais, Prashalini Naidu, Nor Hazlin Bte Nor Asshidin, Maslinda Binti Md Yusof; Readiness For Shared Services In Higher Learning Institution: A Pilot Study; Indian Journal Of Public Health Research And Development; Volume :9, Issue No :11, Article ID :https://doi.org/10.5958/0976-5506.2018.01665.0, Page Start :1527, Page End :1534, ISSN :0976-0245; 01 Nov 2018; Journal; SCOPUS
  24. Juraifa Bte Jais, Prashalini Naidu; Examining Features And Critical Success Factors Of Shared Services In Higher Learning Institutions; Aip Conference Proceedings; Volume :2138, Issue No :1, Article ID :doi.org/10.1063/1.5121119, Page Start :p. 050014, Page End :p. 050014, ISSN :1.5121119; 21 Aug 2019; Conference Proceeding; SCOPUS
  25. Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Examining The Reasons Of Presenteeism Among Academic Staffs: A Focus Group Study; Future Academy/9Th International Economics And Business Management Conference (Iebmc 2019); ; 02 Nov 2019; Conference Proceeding; ISI
  26. Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Student Stance: Usefulness Of Choosing Social Media As A Medium To Improve Student Intake In Private Universities In Malaysia; Future Academy/ 9Th International Economics And Business Management Conference ; ; 03 Nov 2019; Conference Proceeding; ISI
  27. Prashalini Naidu; "Embracing The New Norm; Challenges Faced By LecturersPost Covid-19: A Focus Group Study Of Lecturers InMalaysia; International Symposium & Exhibition OnBusiness And Accounting 2020 (Iseba 2020); ; 30 Nov 2020; Conference Proceeding; ERA
  28. Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Student Stance: Usefulness Of Choosing Social Media As A Medium To Improve Student Intake In PrivateUniversities In Malaysia; European Proceedings Of Social And Behavioural Sciences Epsbs; Volume :100, Issue No :1, Article ID :https://doi.org/10.15405/epsbs(2357-1330).2020.12.5, Page Start : 311 , Page End :318, ISSN :2357-1330; 01 Dec 2020; Conference Proceeding; Indexing In Progress
  29. Leong Yeng Weng, Zubaidi Faiesal Bin Mohamad, Husni Bte. Mohd Radzi, Prashalini Naidu, Muhammad Fairuz bin Abdul Jalal, Salman Bin Yussof, Khairul Salleh Bin Mohamed Sahari; Inception Report - Urnd-Seeding-Rep-00001/ U-Td-Rd-19-28; Inception Report; Type :Technical Reports,Source Name :Inception Report - Design & Development of Happiness Measurement Algorithm, Volume :nil, Issue No :1, Article ID :nil, Page Start :1, Page End : 14, ISSN :nil, Publisher :URND; 14 Dec 2020; Other; None
  30. Leong Yeng Weng, Zubaidi Faiesal Bin Mohamad, Muhammad Fairuz bin Abdul Jalal, Adzly Anuar, Husni Bte. Mohd Radzi, Prashalini Naidu, Khairul Salleh Bin Mohamed Sahari, Salman Bin Yussof; Progress Report - Urnd-Seeding-Rep-00002/ U-Td-Rd-19-28; Urnd - Urnd-Seeding-Rep-00002/ U-Td-Rd-19-28; Type :Technical Reports,Source Name :Progress report - Design and Development of Happiness Measurement Algorithm , Volume :2, Issue No :1, Article ID :nil, Page Start :1, Page End : 28, ISSN :nil, Publisher :URND; 14 Dec 2020; Other; None
  31. Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Examining The Reasons Of Presenteeism Among Academic Staffs: A Focus Group Study; European Proceedings Of Social And Behavioural Sciences Epsbs; ; 06 Jan 2021; Conference Proceeding; Indexing In Progress
  32. Prashalini Naidu; Delving Deeper: Has Covid 19 Hampered Or Heightened The SharedServices Business Operation; Global Business And Management Research: An International Journal; Volume :13, Issue No :4, Article ID :-, Page Start :-, Page End :-, ISSN :-; 01 Oct 2021; Journal; Indexing In Progress
  33. Prashalini Naidu; Thriving During The Covid-19 Pandemic: Concerns Of Shifting Shared Services Operations From Brick And Mortar To Virtual Platforms; Global Business And Management Research: An International Journal; Volume :13, Issue No :4, Article ID :-, Page Start :-, Page End :-, ISSN :-; 13 Oct 2021; Journal; Indexing In Progress
  34. Leong Yeng Weng, Khairul Salleh Bin Mohamed Sahari, Adzly Anuar, Muhammad Fairuz bin Abdul Jalal, Zubaidi Faiesal Bin Mohamad, Prashalini Naidu, Husni Bte. Mohd Radzi, Salman Bin Yussof; Comparing Remote Heart Rate Accuracy Using Different Wavelengths; 19Th Ieee Student Conference On Research And Development: Sustainable Engineering And Technology Towards Industry Revolution, Scored 2021; ; 23 Nov 2021; Conference Proceeding; SCOPUS
  35. Shahidah Bt Ahmad Suhaimi, Zuliawati Binti Mohamed Saad, R. Jegatheesan A/l V. Rajadurai, Prashalini Naidu; Odl09 Sim Module International Business; Na; Type :Teaching Modules,Source Name :SIM MODULE FOR ODL, Volume :1-13, Issue No :-, Article ID :-, Page Start :-, Page End : -, ISSN :-, Publisher :-; 21 Apr 2022; Other; None
  36. R. Jegatheesan A/l V. Rajadurai, fatini hanim mohamed taufek, Prashalini Naidu, Shafazawana Bte Mohamed Tharikh, Nor Izzati Bte Nor Redzuan, Abdul Rahman Bin Zahari; Code Of Practice For Programme Accreditation (Coppa); Bba (Hons) In Hr – Odl; Type :Profesional Output,Source Name :Area 1: Programme Development And Delivery , Volume :-, Issue No :-, Article ID :-, Page Start :1, Page End : 46, ISSN :-, Publisher :-; 12 May 2022; Other; None
  37. R. Jegatheesan A/l V. Rajadurai, fatini hanim mohamed taufek, Prashalini Naidu, Shafazawana Bte Mohamed Tharikh, Nor Izzati Bte Nor Redzuan, Abdul Rahman Bin Zahari; Assessment Of Student Learning Area 2 Code Of Practice For Programme Accreditation; Bba (Hons) In Hr – Odl; Type :Profesional Output,Source Name :AREA 2: ASSESSMENT OF STUDENT LEARNING , Volume :-, Issue No :-, Article ID :-, Page Start :1, Page End : 15, ISSN :-, Publisher :-; 12 May 2022; Other; None
  38. R. Jegatheesan A/l V. Rajadurai, fatini hanim mohamed taufek, Prashalini Naidu, Shafazawana Bte Mohamed Tharikh, Nor Izzati Bte Nor Redzuan, Abdul Rahman Bin Zahari; Student Selection And Support Services Area 3 Code Of Practice For Programme Accreditation; Bba (Hons) In Hr – Odl; Type :Profesional Output,Source Name :AREA 3: STUDENT SELECTION AND SUPPORT SERVICES, Volume : -, Issue No :-, Article ID :-, Page Start :1, Page End : 33, ISSN :-, Publisher :-; 12 May 2022; Other; None
  39. R. Jegatheesan A/l V. Rajadurai, fatini hanim mohamed taufek, Prashalini Naidu, Shafazawana Bte Mohamed Tharikh, Nor Izzati Bte Nor Redzuan, Abdul Rahman Bin Zahari; Academic Staff Area 4 Code Of Practice For Programme Accreditation; Bba (Hons) In Hr – Odl; Type :Profesional Output,Source Name :AREA 4: ACADEMIC STAFF, Volume :-, Issue No :-, Article ID :-, Page Start :1, Page End : 33, ISSN :-, Publisher :-; 12 May 2022; Other; None
  40. R. Jegatheesan A/l V. Rajadurai, fatini hanim mohamed taufek, Prashalini Naidu, Shafazawana Bte Mohamed Tharikh, Nor Izzati Bte Nor Redzuan, Abdul Rahman Bin Zahari; Educational Resources Area 5 Code Of Practice For Programme Accreditation; Bba (Hons) In Hr – Odl; Type :Profesional Output,Source Name :AREA 5: EDUCATIONAL RESOURCES, Volume :-, Issue No :-, Article ID :-, Page Start :1, Page End : 30, ISSN :-, Publisher :-; 12 May 2022; Other; None
  41. R. Jegatheesan A/l V. Rajadurai, fatini hanim mohamed taufek, Prashalini Naidu, Shafazawana Bte Mohamed Tharikh, Nor Izzati Bte Nor Redzuan, Abdul Rahman Bin Zahari; Programme Management Area 6 Code Of Practice For Programme Accreditation; Bba (Hons) In Hr – Odl; Type :Profesional Output,Source Name :AREA 6: PROGRAMME MANAGEMENT, Volume :-, Issue No :-, Article ID :-, Page Start :1, Page End : 22, ISSN :-, Publisher :-; 12 May 2022; Other; None
  42. R. Jegatheesan A/l V. Rajadurai, fatini hanim mohamed taufek, Prashalini Naidu, Shafazawana Bte Mohamed Tharikh, Nor Izzati Bte Nor Redzuan, Abdul Rahman Bin Zahari; Programme Monitoring, Review And Continual Quality Improvement Area 7 Code Of Practice For Programme Accreditation; Bba (Hons) In Hr – Odl; Type :Profesional Output,Source Name :AREA 7: PROGRAMME MONITORING, REVIEW AND CONTINUAL QUALITY IMPROVEMENT, Volume :-, Issue No :-, Article ID :-, Page Start :1, Page End : 20, ISSN :-, Publisher :-; 12 May 2022; Other; None
  43. Prashalini Naidu; Shedding Light On Internal Customer Plight In The Shared Service Environment; European Proceedings Of Finance And Economics; Volume :1, Issue No :1, Article ID :1, Page Start :1, Page End :nil, ISSN :nil; 28 Sep 2022; Conference Proceeding; Indexing In Progress
  44. Prashalini Naidu, Juraifa Bte Jais; Uncovering The ‘Aha Moment’ Of How Digitalisation Is Linked To Serving Customers Better: A Glance At Shared Service Industry During The Covid 19 Pandemic ; European Proceedings Of Finance And Economics; Volume :nil, Issue No :-, Article ID :-, Page Start :-, Page End :-, ISSN :-; 28 Sep 2022; Conference Proceeding; Indexing In Progress